ARS vs Okatsune:Which is more popular?
In September 2026, Okatsune had more branded searches than ARS among pruner brands worldwide. Okatsune had about 2,900 branded searches, while ARS had 1,900. Okatsune made up 6.2% of all pruner brand searches we track, and ARS accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about pruner brands, ARS and Okatsune each appeared in two of the five answers. Okatsune was mentioned before ARS in two out of three answers that named either.
Who do people search for more?
Okatsune, about 53% more searches than ARS
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Okatsune, named ahead of ARS in 2 of 3 answers
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Top pruner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ARS was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Okatsune was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Okatsune was listed before ARS in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Felco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fiskars2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Okatsune2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bahco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Niwaki1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Corona Tools1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Darlac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pruner brands
5 answers
Asked ChatGPT
“What are the best secateurs for gardening?”
Asked ChatGPT
“Which pruner brand lasts the longest?”
Asked ChatGPT
“What secateurs do professional gardeners use?”
Searched Google, AI Overview
“secateurs”
Searched Google, AI Overview
“pruners”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is ARS or Okatsune more popular in search?
This chart shows how often people search Google for ARS and Okatsune by name. Each line represents a brand's share of searches for all nine pruner brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Okatsune, ARS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Felco | Fiskars | Bahco | Okatsune | Niwaki | ARS | Darlac | Corona Tools | Gardena |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.5% | 12% | 6.5% | 5.3% | 4.2% | 3.6% | 3.6% | 2.2% | 1.1% |
| Nov 2025 | 63.4% | 8.3% | 6.8% | 5.5% | 5.5% | 5.5% | 2.4% | 1.9% | 0.9% |
| Dec 2025 | 63.2% | 6.5% | 6.5% | 6.5% | 6.5% | 5.2% | 2.9% | 1.8% | 1.1% |
| Jan 2026 | 63.4% | 7.2% | 7.2% | 4.8% | 3.8% | 7.2% | 3.2% | 2% | 0.97% |
| Feb 2026 | 64.9% | 7.2% | 7.2% | 5.8% | 3.2% | 4.8% | 3.2% | 2.6% | 1.2% |
| Mar 2026 | 62.3% | 10% | 6.7% | 6.7% | 3.6% | 3.6% | 2.9% | 2.9% | 1.3% |
| Apr 2026 | 57.1% | 12.4% | 5.5% | 8.3% | 4.5% | 3.6% | 3.6% | 3.6% | 1.4% |
| May 2026 | 58% | 12.6% | 5.6% | 5.6% | 4.6% | 4.6% | 4.6% | 3.1% | 1.4% |
| Jun 2026 | 59.3% | 12.9% | 4.7% | 5.7% | 4.7% | 3.7% | 4.7% | 3.1% | 1.2% |
| Jul 2026 | 55.4% | 14.8% | 4.3% | 5.4% | 5.4% | 4.3% | 5.4% | 3.6% | 1.6% |
| Aug 2026 | 58.1% | 13.3% | 4.8% | 4.8% | 4.8% | 4.8% | 4.8% | 3.2% | 1.2% |
| Sep 2026 | 58.9% | 11.5% | 6.2% | 6.2% | 5.1% | 4.1% | 4.1% | 2.8% | 1.3% |
How has the ARS and Okatsune comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: ARS took it in January 2026, Okatsune took it in February 2026.
- Across the 12 months ending September 2026, ARS’s share of searches among pruner brands worldwide moved from 3.6% to 4.1%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
- Across the 12 months ending September 2026, Okatsune’s share of searches among pruner brands worldwide moved from 5.3% to 6.2%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for pruner brands worldwide in September 2026?
3 changes
In September 2026, Bahco overtook ARS to rank 3rd among pruner brands worldwide, with 6.2% of the searches.
In September 2026, Okatsune overtook ARS and 2 others to rank 4th among pruner brands worldwide, with 6.2% of the searches.
In September 2026, ARS lost share of searches among pruner brands worldwide, from 4.8% to 4.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ARS’s and Okatsune’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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