Felco vs Fiskars:Which is more popular?
In September 2026, Felco had more branded searches than Fiskars among pruner brands worldwide. Felco had about 27,600 branded searches, while Fiskars had 5,400. Felco made up 58.9% of all pruner brand searches we track, and Fiskars accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about pruner brands, Felco appeared in four of the five answers and Fiskars in two. Felco was mentioned before Fiskars in every answer that named either.
Who do people search for more?
Felco, about 5 searches for every 1 for Fiskars
Who does AI mention more?
Felco, mentioned in 4 of 5 answers, Fiskars in 2
Who does AI recommend more?
Felco, named ahead of Fiskars in 4 of 4 answers
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Top pruner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Felco was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fiskars was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Felco was listed before Fiskars in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Felco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fiskars2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Okatsune2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bahco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Niwaki1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Corona Tools1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Darlac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pruner brands
5 answers
Asked ChatGPT
“What are the best secateurs for gardening?”
Asked ChatGPT
“Which pruner brand lasts the longest?”
Asked ChatGPT
“What secateurs do professional gardeners use?”
Searched Google, AI Overview
“secateurs”
Searched Google, AI Overview
“pruners”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Felco or Fiskars more popular in search?
This chart shows how often people search Google for Felco and Fiskars by name. Each line represents a brand's share of searches for all nine pruner brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Felco, Fiskars. The figures are in the table below the chart.
View monthly share of searches table
| Month | Felco | Fiskars | Bahco | Okatsune | Niwaki | ARS | Darlac | Corona Tools | Gardena |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.5% | 12% | 6.5% | 5.3% | 4.2% | 3.6% | 3.6% | 2.2% | 1.1% |
| Nov 2025 | 63.4% | 8.3% | 6.8% | 5.5% | 5.5% | 5.5% | 2.4% | 1.9% | 0.9% |
| Dec 2025 | 63.2% | 6.5% | 6.5% | 6.5% | 6.5% | 5.2% | 2.9% | 1.8% | 1.1% |
| Jan 2026 | 63.4% | 7.2% | 7.2% | 4.8% | 3.8% | 7.2% | 3.2% | 2% | 0.97% |
| Feb 2026 | 64.9% | 7.2% | 7.2% | 5.8% | 3.2% | 4.8% | 3.2% | 2.6% | 1.2% |
| Mar 2026 | 62.3% | 10% | 6.7% | 6.7% | 3.6% | 3.6% | 2.9% | 2.9% | 1.3% |
| Apr 2026 | 57.1% | 12.4% | 5.5% | 8.3% | 4.5% | 3.6% | 3.6% | 3.6% | 1.4% |
| May 2026 | 58% | 12.6% | 5.6% | 5.6% | 4.6% | 4.6% | 4.6% | 3.1% | 1.4% |
| Jun 2026 | 59.3% | 12.9% | 4.7% | 5.7% | 4.7% | 3.7% | 4.7% | 3.1% | 1.2% |
| Jul 2026 | 55.4% | 14.8% | 4.3% | 5.4% | 5.4% | 4.3% | 5.4% | 3.6% | 1.6% |
| Aug 2026 | 58.1% | 13.3% | 4.8% | 4.8% | 4.8% | 4.8% | 4.8% | 3.2% | 1.2% |
| Sep 2026 | 58.9% | 11.5% | 6.2% | 6.2% | 5.1% | 4.1% | 4.1% | 2.8% | 1.3% |
Fiskars sells other things too, so only its searches that name this product count here, like “fiskars pruners”.
How has the Felco and Fiskars comparison changed over the last 12 months?
3 findings
- Felco was ahead of Fiskars in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Felco’s share of searches among pruner brands worldwide moved from 61.5% to 58.9%, and its estimated monthly branded searches held steady at 27.6K.
- Across the 12 months ending September 2026, Fiskars’ share of searches among pruner brands worldwide moved from 12% to 11.5%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for pruner brands worldwide in September 2026?
2 changes
In September 2026, Felco gained share of searches among pruner brands worldwide, from 58.1% to 58.9%.
In September 2026, Fiskars lost share of searches among pruner brands worldwide, from 13.3% to 11.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Felco’s and Fiskars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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