Brandwave

Bahco vs Fiskars:Which is more popular?

In September 2026, Fiskars had more branded searches than Bahco among pruner brands worldwide. Fiskars had about 5,400 branded searches, while Bahco had 2,900. Fiskars made up 11.5% of all pruner brand searches we track, and Bahco accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about pruner brands, Fiskars appeared in two of the five answers and Bahco in one. Fiskars was mentioned before Bahco in two out of three answers that named either.

Among pruner brands worldwide in September 2026

Who do people search for more?

Fiskars, about 86% more searches than Bahco

Fiskars 5.4K searchesBahco 2.9K searches

Who does AI mention more?

Fiskars, mentioned in 2 of 5 answers, Bahco in 1

Fiskars in 2 of 5Bahco in 1 of 5

Who does AI recommend more?

Fiskars, named ahead of Bahco in 2 of 3 answers

Fiskars first in 2Bahco first in 1

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Top pruner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fiskars was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bahco was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fiskars was listed before Bahco in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Felco1st
  2. Okatsune2nd
  3. ARS3rd
  4. Fiskars4th
  5. Niwaki4th
  6. Corona Tools6th
  7. Bahco7th
  8. Darlac–
  9. Gardena–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Felco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fiskars2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Okatsune2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Niwaki1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corona Tools1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Darlac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pruner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Bahco or Fiskars more popular in search?

This chart shows how often people search Google for Bahco and Fiskars by name. Each line represents a brand's share of searches for all nine pruner brands we track, month by month, from English-language searches worldwide.

Bahco and Fiskars among pruner brands worldwide, by month

Share of searches by month for Fiskars, Bahco. The figures are in the table below the chart.

View monthly share of searches table
MonthFelcoFiskarsBahcoOkatsuneNiwakiARSDarlacCorona ToolsGardena
Oct 202561.5%12%6.5%5.3%4.2%3.6%3.6%2.2%1.1%
Nov 202563.4%8.3%6.8%5.5%5.5%5.5%2.4%1.9%0.9%
Dec 202563.2%6.5%6.5%6.5%6.5%5.2%2.9%1.8%1.1%
Jan 202663.4%7.2%7.2%4.8%3.8%7.2%3.2%2%0.97%
Feb 202664.9%7.2%7.2%5.8%3.2%4.8%3.2%2.6%1.2%
Mar 202662.3%10%6.7%6.7%3.6%3.6%2.9%2.9%1.3%
Apr 202657.1%12.4%5.5%8.3%4.5%3.6%3.6%3.6%1.4%
May 202658%12.6%5.6%5.6%4.6%4.6%4.6%3.1%1.4%
Jun 202659.3%12.9%4.7%5.7%4.7%3.7%4.7%3.1%1.2%
Jul 202655.4%14.8%4.3%5.4%5.4%4.3%5.4%3.6%1.6%
Aug 202658.1%13.3%4.8%4.8%4.8%4.8%4.8%3.2%1.2%
Sep 202658.9%11.5%6.2%6.2%5.1%4.1%4.1%2.8%1.3%

Fiskars and Bahco sell other things too, so only their searches that name this product count here, like “fiskars pruners”.

How has the Bahco and Fiskars comparison changed over the last 12 months?

3 findings
  • Fiskars was ahead of Bahco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bahco’s share of searches among pruner brands worldwide moved from 6.5% to 6.2%, and its estimated monthly branded searches held steady at 2.9K.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among pruner brands worldwide moved from 12% to 11.5%, and its estimated monthly branded searches held steady at 5.4K.

How did search popularity change for pruner brands worldwide in September 2026?

2 changes
  1. In September 2026, Bahco overtook ARS to rank 3rd among pruner brands worldwide, with 6.2% of the searches.

  2. In September 2026, Fiskars lost share of searches among pruner brands worldwide, from 13.3% to 11.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bahco’s and Fiskars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bahco

1 branded search term

  • bahco secateurs

Fiskars

1 branded search term

  • fiskars pruners

How the Brand Demand Index is measured

Other head-to-heads among pruner brands

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