Brandwave

How popular isBahco in search?

In August 2026, there were an estimated 33.1K branded searches for Bahco worldwide which is down 33.1% over the last 11 months. Bahco holds 7.5% estimated Share of Search among hand tool brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Crescent45.7%
  2. Knipex45.7%
  3. Bahco7.5%
  4. Irwin1%
  5. Stanley0.16%
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Which hand tool brands compete with Bahco?

Bahco against hand tool brands worldwide, by month

Share of Search by month for Crescent, Knipex, Bahco. The figures are in the table below the chart.

View monthly share of search table
MonthCrescentKnipexBahcoIrwinStanley
Oct 202543.8%43.8%10.8%1.4%0.16%
Nov 202543.9%43.9%10.8%1.2%0.16%
Dec 202543.9%43.9%10.8%1.2%0.13%
Jan 202654.9%36.6%7.4%0.98%0.13%
Feb 202644.8%44.8%9%1.2%0.13%
Mar 202642.9%42.9%12.9%1.2%0.19%
Apr 202644.8%44.8%9%1.2%0.16%
May 202648.7%40%9.8%1.3%0.14%
Jun 202644.8%44.8%9%1.2%0.16%
Jul 202644.8%44.8%9%1.2%0.16%
Aug 202645.7%45.7%7.5%1%0.16%
Sep 2026—————
  1. 1.Crescent

    45.7%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +0.8 points.

  2. 2.Knipex

    45.7%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +0.8 points.

  3. 3.Bahco

    7.5%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.Irwin

    1%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Stanley

    0.16%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between Bahco and its closest rivals

How has branded search demand for Bahco changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bahco worldwide fell from 49.5K to 33.1K.
  • Across the 11 months ending August 2026, Bahco’s estimated Share of Search among hand tool brands worldwide decreased from 10.8% to 7.5%.
  • Across the 11 months ending August 2026, Bahco’s estimated Share of Search among hand tool brands worldwide peaked at 12.9% in March 2026 and was lowest at 7.4% in January 2026.

How did search popularity change for hand tool brands worldwide in August 2026?

  1. In August 2026, Crescent gained estimated Share of Search among hand tool brands worldwide, from 44.8% to 45.7%.

  2. In August 2026, Knipex gained estimated Share of Search among hand tool brands worldwide, from 44.8% to 45.7%.

  3. In August 2026, Bahco lost estimated Share of Search among hand tool brands worldwide, from 9% to 7.5%.

  4. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

How is Bahco measured?

Brandwave collects information about searches that people make online using Bahco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bahco

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How the Brand Demand Index is measured

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Is Bahco your brand?

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