Brandwave

ARS vs Niwaki:Which is more popular?

In September 2026, Niwaki had more branded searches than ARS among pruner brands worldwide. Niwaki had about 2,400 branded searches, while ARS had 1,900. Niwaki made up 5.1% of all pruner brand searches we track, and ARS accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about pruner brands, ARS appeared in two of the five answers and Niwaki in one. ARS was mentioned before Niwaki in two out of three answers that named either.

Among pruner brands worldwide in September 2026

Who do people search for more?

Niwaki, about 26% more searches than ARS

Niwaki 2.4K searchesARS 1.9K searches

Who does AI mention more?

ARS, mentioned in 2 of 5 answers, Niwaki in 1

ARS in 2 of 5Niwaki in 1 of 5

Who does AI recommend more?

ARS, named ahead of Niwaki in 2 of 3 answers

ARS first in 2Niwaki first in 1

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Top pruner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ARS was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Niwaki was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. ARS was listed before Niwaki in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Felco1st
  2. Okatsune2nd
  3. ARS3rd
  4. Fiskars4th
  5. Niwaki4th
  6. Corona Tools6th
  7. Bahco7th
  8. Darlac–
  9. Gardena–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Felco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fiskars2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Okatsune2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Niwaki1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corona Tools1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Darlac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pruner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is ARS or Niwaki more popular in search?

This chart shows how often people search Google for ARS and Niwaki by name. Each line represents a brand's share of searches for all nine pruner brands we track, month by month, from English-language searches worldwide.

ARS and Niwaki among pruner brands worldwide, by month

Share of searches by month for Niwaki, ARS. The figures are in the table below the chart.

View monthly share of searches table
MonthFelcoFiskarsBahcoOkatsuneNiwakiARSDarlacCorona ToolsGardena
Oct 202561.5%12%6.5%5.3%4.2%3.6%3.6%2.2%1.1%
Nov 202563.4%8.3%6.8%5.5%5.5%5.5%2.4%1.9%0.9%
Dec 202563.2%6.5%6.5%6.5%6.5%5.2%2.9%1.8%1.1%
Jan 202663.4%7.2%7.2%4.8%3.8%7.2%3.2%2%0.97%
Feb 202664.9%7.2%7.2%5.8%3.2%4.8%3.2%2.6%1.2%
Mar 202662.3%10%6.7%6.7%3.6%3.6%2.9%2.9%1.3%
Apr 202657.1%12.4%5.5%8.3%4.5%3.6%3.6%3.6%1.4%
May 202658%12.6%5.6%5.6%4.6%4.6%4.6%3.1%1.4%
Jun 202659.3%12.9%4.7%5.7%4.7%3.7%4.7%3.1%1.2%
Jul 202655.4%14.8%4.3%5.4%5.4%4.3%5.4%3.6%1.6%
Aug 202658.1%13.3%4.8%4.8%4.8%4.8%4.8%3.2%1.2%
Sep 202658.9%11.5%6.2%6.2%5.1%4.1%4.1%2.8%1.3%

How has the ARS and Niwaki comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: ARS took it in January 2026, Niwaki took it in April 2026.
  • Across the 12 months ending September 2026, ARS’s share of searches among pruner brands worldwide moved from 3.6% to 4.1%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
  • Across the 12 months ending September 2026, Niwaki’s share of searches among pruner brands worldwide moved from 4.2% to 5.1%, and its estimated monthly branded searches moved from 1.9K to 2.4K.

How did search popularity change for pruner brands worldwide in September 2026?

4 changes
  1. In September 2026, Bahco overtook ARS to rank 3rd among pruner brands worldwide, with 6.2% of the searches.

  2. In September 2026, Okatsune overtook ARS and 2 others to rank 4th among pruner brands worldwide, with 6.2% of the searches.

  3. In September 2026, ARS lost share of searches among pruner brands worldwide, from 4.8% to 4.1%.

  4. Estimated monthly branded searches for Niwaki worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ARS’s and Niwaki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ARS

1 branded search term

  • ars pruners

Niwaki

1 branded search term

  • niwaki secateurs

How the Brand Demand Index is measured

Other head-to-heads among pruner brands

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