Brandwave

How popular isFiskars in search?

In September 2026, there were an estimated 167K branded searches for Fiskars worldwide which is up 5.4% over the last 12 months. Fiskars holds 7.7% estimated Share of Search among hedge shears brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stihl52.5%
  2. Corona37.9%
  3. Fiskars7.7%
  4. Bahco1.9%
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Which hedge shears brands compete with Fiskars?

Fiskars against hedge shears brands worldwide, by month

Share of Search by month for Stihl, Corona, Fiskars. The figures are in the table below the chart.

View monthly share of search table
MonthStihlCoronaFiskarsBahco
Oct 202544.6%47.4%6.2%1.9%
Nov 202548.6%41.6%7.8%2.1%
Dec 202543.3%48.2%6.5%2%
Jan 202643.2%48.8%6.4%1.6%
Feb 202646.8%44.6%6.8%1.8%
Mar 202651.8%38.6%7.3%2.3%
Apr 202657.2%32.9%8.3%1.6%
May 202652.3%38%8.2%1.5%
Jun 202657.3%34.3%7%1.4%
Jul 202652.7%37.5%8.2%1.5%
Aug 202652.8%37.2%8.5%1.5%
Sep 202652.5%37.9%7.7%1.9%
  1. 1.Stihl

    52.5%

    Held 1st. 1.1M estimated branded searches, -2.5% vs prior month. Share -0.3 points.

  2. 2.Corona

    37.9%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.Fiskars

    7.7%

    Held 3rd. 167K estimated branded searches, -10.9% vs prior month. Share -0.8 points.

  4. 4.Bahco

    1.9%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.4 points.

Compare search popularity between Fiskars and its closest rivals

How has branded search demand for Fiskars changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fiskars worldwide rose from 159K to 167K.
  • Across the 12 months ending September 2026, Fiskars’ estimated Share of Search among hedge shears brands worldwide increased from 6.2% to 7.7%.
  • Across the 12 months ending September 2026, Fiskars’ estimated Share of Search among hedge shears brands worldwide peaked at 8.5% in August 2026 and was lowest at 6.2% in October 2025.

How did search popularity change for hedge shears brands worldwide in September 2026?

  1. In September 2026, Corona gained estimated Share of Search among hedge shears brands worldwide, from 37.2% to 37.9%.

  2. In September 2026, Fiskars lost estimated Share of Search among hedge shears brands worldwide, from 8.5% to 7.7%.

  3. Estimated monthly branded searches for Bahco worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

Where does Fiskars compete?

Fiskars is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden tool brands5th of 65.1%Show ranking
Pruning saw brands4th of 55.4%Show ranking
Reel mower brands4th of 67%Show ranking
Hedge shears brands3rd of 47.7%Shown above
Tree loppers brands2nd of 312.4%Show ranking
Bolt cutters brands3rd of 513.5%Show ranking
Tin snips brands3rd of 514%Show ranking

How is Fiskars measured?

Brandwave collects information about searches that people make online using Fiskars’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • fiskars
  • fiskars scissors
  • fiskars weed puller

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How the Brand Demand Index is measured

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Is Fiskars your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.