Brandwave

Fiskars vs Makita:Which is searched more?

In September 2026, Makita had more branded searches than Fiskars among pruning saw brands worldwide. Makita was estimated to have 1M branded searches compared to Fiskars’ 167K, and held a 33.7% Share of Search versus Fiskars’ 5.6%. These are worldwide searches for English-language branded terms.

Share of Search among pruning saw brands worldwide in September 2026Which is more popular in search, Fiskars or Makita?
Fiskars5.6%167K searches
vs
Makita33.7%1M searches

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Which is more popular in search, Fiskars or Makita?

Compare the pruning saw brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fiskars and Makita among pruning saw brands worldwide, by month

Share of Search by month for Makita, Fiskars. The figures are in the table below the chart.

View monthly share of search table
MonthStihlMakitaDeWaltFiskarsWORX
Oct 202533.9%41.5%19.9%4.7%0.01%
Nov 202532.3%39.7%22.8%5.2%0.01%
Dec 202533.5%36.2%25.2%5%<0.01%
Jan 202637.3%33.9%23.3%5.5%<0.01%
Feb 202637%33.9%23.7%5.4%0.01%
Mar 202639.9%34.5%20%5.6%0.01%
Apr 202643.4%29.8%20.4%6.3%0.01%
May 202642.2%30.5%20.6%6.6%0.02%
Jun 202642.9%30.9%21%5.2%0.02%
Jul 202642.8%30.1%20.4%6.7%0.01%
Aug 202638.6%32.9%22.3%6.2%0.02%
Sep 202638.2%33.7%22.6%5.6%0.02%

How has the Fiskars and Makita comparison changed over the last 12 months?

  • Makita was ahead of Fiskars in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fiskars’ estimated Share of Search among pruning saw brands worldwide moved from 4.7% to 5.6%, and its estimated monthly branded searches moved from 159K to 167K.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among pruning saw brands worldwide moved from 41.5% to 33.7%, and its estimated monthly branded searches moved from 1.4M to 1M.

How did search popularity change for pruning saw brands worldwide in September 2026?

  1. In September 2026, Makita gained estimated Share of Search among pruning saw brands worldwide, from 32.9% to 33.7%.

  2. In September 2026, Fiskars lost estimated Share of Search among pruning saw brands worldwide, from 6.2% to 5.6%.

Other head-to-heads among pruning saw brands

How each brand is measured

Brandwave collects information about searches that people make online using Fiskars’ and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fiskars

3 branded search terms

  • fiskars
  • fiskars scissors
  • fiskars weed puller

Makita

4 branded search terms

  • makita
  • makita battery
  • makita drill
  • makita tool

How the Brand Demand Index is measured

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