Brandwave

How popular isStihl?

In September 2026, people searched for Stihl by name about 1.1 million times worldwide, about the same as the previous year. These searches made up 20.6% of all global air blower brand searches, placing Stihl second out of six brands. When we asked both ChatGPT and Google AI Overviews about air blower brands, Stihl appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Stihl is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. MilwaukeeShare of searches 45.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. StihlShare of searches 20.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. DeWaltShare of searches 16.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. RyobiShare of searches 16.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. BoschShare of searches 0.11%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top air blower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EGO Power+1st
  2. Ryobi2nd
  3. Milwaukee3rd
  4. Stihl4th
  5. DeWalt5th
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EGO Power+4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air blower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which air blower brands compete with Stihl?

Stihl against air blower brands worldwide, by month

Share of searches by month for Milwaukee, Stihl, DeWalt, Ryobi. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeStihlDeWaltRyobiBoschEGO Power+
Oct 202551.1%18.8%15.4%14.6%0.07%—
Nov 202546.6%17.1%17.1%19.1%0.05%—
Dec 202548.3%17.7%17.7%16.2%0.06%—
Jan 202645.6%20.5%16.8%17.1%0.07%—
Feb 202647.1%21.2%17.3%14.4%0.07%—
Mar 202642.7%23.3%15.7%18.3%0.1%—
Apr 202642.6%23.3%15.7%18.2%0.13%—
May 202642.1%23%15.5%19.3%0.08%—
Jun 202641.8%22.8%15.4%20%0.08%—
Jul 202646.7%21%14%18.2%0.09%—
Aug 202645.2%20.3%16.6%17.7%0.09%—
Sep 202645.9%20.6%16.9%16.5%0.11%—

  1. 1.Milwaukee

    45.9%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Stihl

    20.6%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.DeWalt

    16.9%

    Moved from 4th to 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Ryobi

    16.5%

    Moved from 3rd to 4th. 660K estimated branded searches, -7.7% vs prior month. Share -1.1 points.

  5. 5.Bosch

    0.11%

    Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. —.EGO Power+

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Stihl and its closest rivals

Every comparison with Stihl

56 comparisons

How has branded search demand for Stihl changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stihl worldwide held steady at 1.1M.
  • Across the 12 months ending September 2026, Stihl’s share of searches among air blower brands worldwide increased from 18.8% to 20.6%.
  • Across the 12 months ending September 2026, Stihl’s share of searches among air blower brands worldwide peaked at 23.3% in March 2026 and was lowest at 17.1% in November 2025.

How did search popularity change for air blower brands worldwide in September 2026?

4 changes

  1. In September 2026, Milwaukee gained share of searches among air blower brands worldwide, from 45.2% to 45.9%.

  2. In September 2026, Ryobi lost share of searches among air blower brands worldwide, from 17.7% to 16.5%.

  3. In September 2026, DeWalt rose from 4th to 3rd among air blower brands worldwide.

  4. Estimated monthly branded searches for Bosch worldwide rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.

How are Stihl’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stihl
  • stihl chainsaw
  • stihl leaf blowers
  • stihl weed eater

Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stihl compete?

Stihl is ranked in 32 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Leaf blower brands2nd of 917.5%Show ranking
Chainsaw and outdoor power brands2nd of 916.5%Show ranking
Hedge trimmer brands2nd of 817.7%Show ranking
Cordless chainsaw brands2nd of 717.8%Show ranking
Grass trimmer brands2nd of 1017.9%Show ranking
Stone saw brands2nd of 820.1%Show ranking
Chainsaw brands2nd of 719%Show ranking
Cordless blower brands2nd of 525.5%Show ranking
Earth auger brands3rd of 819.3%Show ranking
Chainsaw bars2nd of 626.3%Show ranking
Air blower brands2nd of 620.6%Shown above
Leaf vacuum brands2nd of 727.1%Show ranking
Garden machinery brands1st of 628.1%Show ranking
Lawn edger brands2nd of 1021.8%Show ranking
Brush cutter brands3rd of 822.2%Show ranking
Chainsaw chain brands2nd of 629%Show ranking
Chainsaw safety gear brands2nd of 629.9%Show ranking
Brush blade brands2nd of 532.2%Show ranking
Lawn mower brands1st of 833.3%Show ranking
Pruning saw brands1st of 837.7%Show ranking
Robot mower brands2nd of 1328.6%Show ranking
Garden shredders1st of 638.3%Show ranking
Pressure washer brands1st of 1132.2%Show ranking
Edger brands1st of 745.6%Show ranking
Blower vac brands1st of 647.5%Show ranking
Power broom brands1st of 448.3%Show ranking
Asphalt cutter brands1st of 551.2%Show ranking
Backpack blower brands1st of 451.2%Show ranking
Post hole digger brands1st of 354.2%Show ranking
Weed sprayer brands1st of 562.5%Show ranking
Tree loppers brands1st of 578.2%Show ranking
Hedge shears brands1st of 579.5%Show ranking
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Is Stihl your brand?

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