Milwaukee vs Stihl:Which is more popular?
In September 2026, Milwaukee had more branded searches than Stihl among air blower brands worldwide. Milwaukee had about 1.8 million branded searches, while Stihl had 823,000. Milwaukee made up 45.9% of all air blower brand searches we track, and Stihl accounted for 20.6%. When we asked ChatGPT and Google AI Overviews about air blower brands, Milwaukee appeared in three of the five answers and Stihl in two. Milwaukee and Stihl were each mentioned first in two of the four answers.
Who do people search for more?
Milwaukee, about 2 searches for every 1 for Stihl
Who does AI mention more?
Milwaukee, mentioned in 3 of 5 answers, Stihl in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top air blower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stihl was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee and Stihl were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stihl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air blower brands
5 answers
Asked ChatGPT
“Which air blower brand should I buy?”
Asked ChatGPT
“What are the best air blower brands?”
Asked ChatGPT
“What's the best air blower brand for a driveway?”
Searched Google, AI Overview
“best air blower”
Searched Google, AI Overview
“air blower for leaves”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Milwaukee or Stihl more popular in search?
This chart shows how often people search Google for Milwaukee and Stihl by name. Each line represents a brand's share of searches for all six air blower brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Milwaukee, Stihl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Stihl | DeWalt | Ryobi | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 51.1% | 18.8% | 15.4% | 14.6% | 0.07% |
| Nov 2025 | 46.6% | 17.1% | 17.1% | 19.1% | 0.05% |
| Dec 2025 | 48.3% | 17.7% | 17.7% | 16.2% | 0.06% |
| Jan 2026 | 45.6% | 20.5% | 16.8% | 17.1% | 0.07% |
| Feb 2026 | 47.1% | 21.2% | 17.3% | 14.4% | 0.07% |
| Mar 2026 | 42.7% | 23.3% | 15.7% | 18.3% | 0.1% |
| Apr 2026 | 42.6% | 23.3% | 15.7% | 18.2% | 0.13% |
| May 2026 | 42.1% | 23% | 15.5% | 19.3% | 0.08% |
| Jun 2026 | 41.8% | 22.8% | 15.4% | 20% | 0.08% |
| Jul 2026 | 46.7% | 21% | 14% | 18.2% | 0.09% |
| Aug 2026 | 45.2% | 20.3% | 16.6% | 17.7% | 0.09% |
| Sep 2026 | 45.9% | 20.6% | 16.9% | 16.5% | 0.11% |
How has the Milwaukee and Stihl comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Stihl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among air blower brands worldwide moved from 51.1% to 45.9%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Stihl’s share of searches among air blower brands worldwide moved from 18.8% to 20.6%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for air blower brands worldwide in September 2026?
1 change
In September 2026, Milwaukee gained share of searches among air blower brands worldwide, from 45.2% to 45.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Milwaukee’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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