Brandwave

DeWalt vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than DeWalt among air blower brands worldwide. Stihl had about 823,000 branded searches, while DeWalt had 673,000. Stihl made up 20.6% of all air blower brand searches we track, and DeWalt accounted for 16.9%. When we asked ChatGPT and Google AI Overviews about air blower brands, DeWalt appeared in three of the five answers and Stihl in two. Stihl was mentioned before DeWalt in two out of three answers that named either.

Among air blower brands worldwide in September 2026

Who do people search for more?

Stihl, about 22% more searches than DeWalt

Stihl 823K searchesDeWalt 673K searches

Who does AI mention more?

DeWalt, mentioned in 3 of 5 answers, Stihl in 2

DeWalt in 3 of 5Stihl in 2 of 5

Who does AI recommend more?

Stihl, named ahead of DeWalt in 2 of 3 answers

Stihl first in 2DeWalt first in 1

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Top air blower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was listed before DeWalt in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryobi1st
  2. Milwaukee2nd
  3. Stihl3rd
  4. DeWalt4th
  5. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air blower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DeWalt or Stihl more popular in search?

This chart shows how often people search Google for DeWalt and Stihl by name. Each line represents a brand's share of searches for all six air blower brands we track, month by month, from English-language searches worldwide.

DeWalt and Stihl among air blower brands worldwide, by month

Share of searches by month for Stihl, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeStihlDeWaltRyobiBosch
Oct 202551.1%18.8%15.4%14.6%0.07%
Nov 202546.6%17.1%17.1%19.1%0.05%
Dec 202548.3%17.7%17.7%16.2%0.06%
Jan 202645.6%20.5%16.8%17.1%0.07%
Feb 202647.1%21.2%17.3%14.4%0.07%
Mar 202642.7%23.3%15.7%18.3%0.1%
Apr 202642.6%23.3%15.7%18.2%0.13%
May 202642.1%23%15.5%19.3%0.08%
Jun 202641.8%22.8%15.4%20%0.08%
Jul 202646.7%21%14%18.2%0.09%
Aug 202645.2%20.3%16.6%17.7%0.09%
Sep 202645.9%20.6%16.9%16.5%0.11%

How has the DeWalt and Stihl comparison changed over the last 12 months?

3 findings
  • Stihl was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among air blower brands worldwide moved from 15.4% to 16.9%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among air blower brands worldwide moved from 18.8% to 20.6%, and its estimated monthly branded searches held steady at 823K.

How did search popularity change for air blower brands worldwide in September 2026?

1 change
  1. In September 2026, DeWalt rose from 4th to 3rd among air blower brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Stihl

1 branded search term

  • stihl

How the Brand Demand Index is measured

Other head-to-heads among air blower brands

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