Brandwave

How popular isStihl?

In September 2026, people searched for Stihl by name about 1.1 million times worldwide, about the same as the previous year. These searches made up 22.2% of all global brush cutter brand searches, placing Stihl third out of eight brands. When we asked both ChatGPT and Google AI Overviews about brush cutter brands, Stihl appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Stihl is the third most searched of 8 competitors and the most recommended in AI answers.

  1. HusqvarnaShare of searches 26.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. MakitaShare of searches 22.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. StihlShare of searches 22.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. DeWaltShare of searches 18.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CraftsmanShare of searches 8.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top brush cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. Stihl is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Husqvarna2nd
  3. ECHO3rd
  4. Greenworks4th
  5. Makita5th
  6. DeWalt–
  7. Craftsman–
  8. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brush cutter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which brush cutter brands compete with Stihl?

Stihl against brush cutter brands worldwide, by month

Share of searches by month for Husqvarna, Makita, Stihl, DeWalt, Craftsman, Greenworks. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaMakitaStihlDeWaltCraftsmanGreenworksECHOBosch
Oct 202528.6%28.6%19.3%15.8%5.8%1.7%0.06%0.02%
Nov 202523.9%29.1%19.6%19.6%5.9%1.8%0.04%0.02%
Dec 202521.4%26%21.4%21.4%7.8%1.9%0.03%0.01%
Jan 202627.1%22.3%22.3%18.2%8.1%2%0.04%0.01%
Feb 202626.7%21.9%21.9%17.9%9.8%1.6%0.04%0.01%
Mar 202627.5%22.5%22.5%15.2%10.1%2%0.12%0.01%
Apr 202633.5%18.4%22.3%15%8.2%2.5%0.08%0.02%
May 202633.3%18.3%22.2%14.9%8.2%3%0.08%0.03%
Jun 202628.9%19.5%23.7%15.9%8.7%3.2%0.09%0.04%
Jul 202628.3%19.1%23.3%15.6%10.4%3.1%0.1%0.04%
Aug 202626.3%21.6%21.6%17.7%9.7%2.9%0.09%0.03%
Sep 202626.9%22.2%22.2%18.1%8.1%2.4%0.08%0.02%

  1. 1.Husqvarna

    26.9%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Makita

    22.2%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Stihl

    22.2%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.DeWalt

    18.1%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Craftsman

    8.1%

    Held 5th. 301K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  6. 6.Greenworks

    2.4%

    Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.

  7. 7.ECHO

    0.08%

    Held 7th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

  8. 8.Bosch

    0.02%

    Held 8th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

Compare popularity between Stihl and its closest rivals

Every comparison with Stihl

56 comparisons

How has branded search demand for Stihl changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stihl worldwide held steady at 1.1M.
  • Across the 12 months ending September 2026, Stihl’s share of searches among brush cutter brands worldwide increased from 19.3% to 22.2%.
  • Across the 12 months ending September 2026, Stihl’s share of searches among brush cutter brands worldwide peaked at 23.7% in June 2026 and was lowest at 19.3% in October 2025.

How did search popularity change for brush cutter brands worldwide in September 2026?

6 changes

  1. In September 2026, Husqvarna gained share of searches among brush cutter brands worldwide, from 26.3% to 26.9%.

  2. In September 2026, Makita gained share of searches among brush cutter brands worldwide, from 21.6% to 22.2%.

  3. In September 2026, Stihl gained share of searches among brush cutter brands worldwide, from 21.6% to 22.2%.

  4. In September 2026, Craftsman lost share of searches among brush cutter brands worldwide, from 9.7% to 8.1%.

  5. Greenworks’ share of searches among brush cutter brands worldwide has lost ground for 3 months in a row, from 3.2% to 2.4% in September 2026.

  6. Estimated monthly branded searches for Bosch worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

How are Stihl’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stihl
  • stihl chainsaw
  • stihl leaf blowers
  • stihl weed eater

Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stihl compete?

Stihl is ranked in 32 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Leaf blower brands2nd of 917.5%Show ranking
Chainsaw and outdoor power brands2nd of 916.5%Show ranking
Hedge trimmer brands2nd of 817.7%Show ranking
Cordless chainsaw brands2nd of 717.8%Show ranking
Grass trimmer brands2nd of 1017.9%Show ranking
Stone saw brands2nd of 820.1%Show ranking
Chainsaw brands2nd of 719%Show ranking
Cordless blower brands2nd of 525.5%Show ranking
Earth auger brands3rd of 819.3%Show ranking
Chainsaw bars2nd of 626.3%Show ranking
Air blower brands2nd of 620.6%Show ranking
Leaf vacuum brands2nd of 727.1%Show ranking
Garden machinery brands1st of 628.1%Show ranking
Lawn edger brands2nd of 1021.8%Show ranking
Brush cutter brands3rd of 822.2%Shown above
Chainsaw chain brands2nd of 629%Show ranking
Chainsaw safety gear brands2nd of 629.9%Show ranking
Brush blade brands2nd of 532.2%Show ranking
Lawn mower brands1st of 833.3%Show ranking
Pruning saw brands1st of 837.7%Show ranking
Robot mower brands2nd of 1328.6%Show ranking
Garden shredders1st of 638.3%Show ranking
Pressure washer brands1st of 1132.2%Show ranking
Edger brands1st of 745.6%Show ranking
Blower vac brands1st of 647.5%Show ranking
Power broom brands1st of 448.3%Show ranking
Asphalt cutter brands1st of 551.2%Show ranking
Backpack blower brands1st of 451.2%Show ranking
Post hole digger brands1st of 354.2%Show ranking
Weed sprayer brands1st of 562.5%Show ranking
Tree loppers brands1st of 578.2%Show ranking
Hedge shears brands1st of 579.5%Show ranking
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