Brandwave

Norton Clipper vs Stihl:Which is searched more?

In September 2026, Stihl had more branded searches than Norton Clipper among asphalt cutter brands worldwide. Stihl had about 1.1 million branded searches, while Norton Clipper had 2,900. Stihl made up 51.2% of all asphalt cutter brand searches we track, and Norton Clipper accounted for 0.14%. These are worldwide searches for English-language branded terms.

Share of searches among asphalt cutter brands worldwide in September 2026Is Norton Clipper or Stihl more popular in search?
Norton Clipper0.14%2.9K searches
vs
Stihl51.2%1.1M searches

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Is Norton Clipper or Stihl more popular in search?

Compare the asphalt cutter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Norton Clipper and Stihl among asphalt cutter brands worldwide, by month

Share of searches by month for Stihl, Norton Clipper. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlHusqvarnaBobcatBoschNorton Clipper
Oct 202547%52.2%0.52%0.19%0.12%
Nov 202552.7%46.4%0.56%0.21%0.13%
Dec 202555.9%42.8%0.94%0.23%0.12%
Jan 202650.8%48%0.87%0.21%0.14%
Feb 202650%49%0.59%0.22%0.14%
Mar 202650.2%49%0.49%0.18%0.14%
Apr 202646%53.3%0.43%0.16%0.1%
May 202645%54.3%0.44%0.16%0.11%
Jun 202650.1%49.2%0.4%0.15%0.12%
Jul 202650.1%49.1%0.49%0.18%0.14%
Aug 202651%48.2%0.48%0.17%0.12%
Sep 202651.2%48.1%0.48%0.17%0.14%

How has the Norton Clipper and Stihl comparison changed over the last 12 months?

3 findings
  • Stihl was ahead of Norton Clipper in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Norton Clipper’s share of searches among asphalt cutter brands worldwide moved from 0.12% to 0.14%, and its estimated monthly branded searches held steady at 2.9K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among asphalt cutter brands worldwide moved from 47% to 51.2%, and its estimated monthly branded searches held steady at 1.1M.

How did search popularity change for asphalt cutter brands worldwide in September 2026?

1 change
  1. Stihl’s share of searches among asphalt cutter brands worldwide has gained ground for 3 months in a row, from 50.1% to 51.2% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Norton Clipper’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Norton Clipper

1 branded search term

  • norton clipper

Stihl

3 branded search terms

  • stihl
  • stihl chainsaw
  • stihl leaf blowers

How the Brand Demand Index is measured

Other head-to-heads among asphalt cutter brands

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