Brandwave

How popular isStihl?

In September 2026, people searched for Stihl by name about 1.1 million times worldwide, about the same as the previous year. These searches made up 19.3% of all global earth auger brand searches, placing Stihl third out of eight brands. When we asked both ChatGPT and Google AI Overviews about earth auger brands, Stihl appeared in three of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Stihl is the third most searched of 8 competitors and the most recommended in AI answers.

  1. MakitaShare of searches 23.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. HusqvarnaShare of searches 23.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. StihlShare of searches 19.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. DeWaltShare of searches 15.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. RyobiShare of searches 15.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top earth auger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Earthquake2nd
  3. Ryobi3rd
  4. ECHO4th
  5. Makita5th
  6. Husqvarna–
  7. DeWalt–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Earthquake3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about earth auger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which earth auger brands compete with Stihl?

Stihl against earth auger brands worldwide, by month

Share of searches by month for Makita, Husqvarna, Stihl, DeWalt, Ryobi, Greenworks. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaHusqvarnaStihlDeWaltRyobiGreenworksECHOEarthquake
Oct 202528.9%25.2%17%13.9%13.2%1.5%0.31%0.02%
Nov 202528.1%19.6%16.2%16.2%18.1%1.5%0.36%0.01%
Dec 202526.4%18.3%18.3%18.3%16.7%1.6%0.22%0.01%
Jan 202623.1%23.6%19.4%15.8%16.1%1.7%0.19%0.01%
Feb 202623.5%24.5%20.1%16.5%13.7%1.5%0.2%0.01%
Mar 202623.5%24.7%20.2%13.6%15.9%1.8%0.24%0.02%
Apr 202619.4%29.6%19.7%13.3%15.5%2.2%0.29%0.03%
May 202619.3%29.1%19.4%13.1%16.3%2.6%0.23%0.03%
Jun 202620.2%24.9%20.4%13.7%17.8%2.8%0.25%0.02%
Jul 202620.2%24.9%20.5%13.7%17.8%2.7%0.3%0.02%
Aug 202623%23.1%19%15.6%16.5%2.5%0.28%0.02%
Sep 202623.5%23.4%19.3%15.8%15.5%2.1%0.35%0.02%

  1. 1.Makita

    23.5%

    Moved from 2nd to 1st. 1M estimated branded searches, +1.1% vs prior month. Share +0.6 points.

  2. 2.Husqvarna

    23.4%

    Moved from 1st to 2nd. 1M estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Stihl

    19.3%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.DeWalt

    15.8%

    Moved from 5th to 4th. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Ryobi

    15.5%

    Moved from 4th to 5th. 660K estimated branded searches, -7.7% vs prior month. Share -1.1 points.

  6. 6.Greenworks

    2.1%

    Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

  7. 7.ECHO

    0.35%

    Held 7th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  8. 8.Earthquake

    0.02%

    Held 8th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Stihl and its closest rivals

Every comparison with Stihl

56 comparisons

How has branded search demand for Stihl changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stihl worldwide held steady at 1.1M.
  • Across the 12 months ending September 2026, Stihl’s share of searches among earth auger brands worldwide increased from 17% to 19.3%.
  • Across the 12 months ending September 2026, Stihl’s share of searches among earth auger brands worldwide peaked at 20.5% in July 2026 and was lowest at 16.2% in November 2025.

How did search popularity change for earth auger brands worldwide in September 2026?

6 changes

  1. In September 2026, Makita overtook Husqvarna to become the leader among earth auger brands worldwide, with 23.5% of the searches.

  2. In September 2026, Ryobi lost share of searches among earth auger brands worldwide, from 16.5% to 15.5%.

  3. Greenworks’ share of searches among earth auger brands worldwide has lost ground for 3 months in a row, from 2.8% to 2.1% in September 2026.

  4. In September 2026, DeWalt rose from 5th to 4th among earth auger brands worldwide.

  5. Estimated monthly branded searches for Earthquake worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

  6. Estimated monthly branded searches for Husqvarna worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

How are Stihl’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stihl
  • stihl chainsaw
  • stihl leaf blowers
  • stihl weed eater

Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stihl compete?

Stihl is ranked in 32 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Leaf blower brands2nd of 917.5%Show ranking
Chainsaw and outdoor power brands2nd of 916.5%Show ranking
Hedge trimmer brands2nd of 817.7%Show ranking
Cordless chainsaw brands2nd of 717.8%Show ranking
Grass trimmer brands2nd of 1017.9%Show ranking
Stone saw brands2nd of 820.1%Show ranking
Chainsaw brands2nd of 719%Show ranking
Cordless blower brands2nd of 525.5%Show ranking
Earth auger brands3rd of 819.3%Shown above
Chainsaw bars2nd of 626.3%Show ranking
Air blower brands2nd of 620.6%Show ranking
Leaf vacuum brands2nd of 727.1%Show ranking
Garden machinery brands1st of 628.1%Show ranking
Lawn edger brands2nd of 1021.8%Show ranking
Brush cutter brands3rd of 822.2%Show ranking
Chainsaw chain brands2nd of 629%Show ranking
Chainsaw safety gear brands2nd of 629.9%Show ranking
Brush blade brands2nd of 532.2%Show ranking
Lawn mower brands1st of 833.3%Show ranking
Pruning saw brands1st of 837.7%Show ranking
Robot mower brands2nd of 1328.6%Show ranking
Garden shredders1st of 638.3%Show ranking
Pressure washer brands1st of 1132.2%Show ranking
Edger brands1st of 745.6%Show ranking
Blower vac brands1st of 647.5%Show ranking
Power broom brands1st of 448.3%Show ranking
Asphalt cutter brands1st of 551.2%Show ranking
Backpack blower brands1st of 451.2%Show ranking
Post hole digger brands1st of 354.2%Show ranking
Weed sprayer brands1st of 562.5%Show ranking
Tree loppers brands1st of 578.2%Show ranking
Hedge shears brands1st of 579.5%Show ranking
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