Makita vs Stihl:Which is more popular?
In September 2026, Makita had more branded searches than Stihl among earth auger brands worldwide. Makita had about 1 million branded searches, while Stihl had 823,000. Makita made up 23.5% of all earth auger brand searches we track, and Stihl accounted for 19.3%. When we asked ChatGPT and Google AI Overviews about earth auger brands, Stihl appeared in three of the five answers and Makita in one. Stihl was mentioned before Makita in every answer.
Who do people search for more?
Makita, about 22% more searches than Stihl
Who does AI mention more?
Stihl, mentioned in 3 of 5 answers, Makita in 1
Who does AI recommend more?
Stihl, named ahead of Makita in every answer
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Top earth auger brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was listed before Makita in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Stihl1st
Earthquake2nd
Ryobi3rd
ECHO4th- Makita5th
Husqvarna–
DeWalt–
Greenworks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ryobi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Earthquake3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ECHO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about earth auger brands
5 answers
Asked ChatGPT
“Which earth auger brand should I buy?”
Asked ChatGPT
“What are the best earth auger brands?”
Asked ChatGPT
“What's the best earth auger brand for digging holes?”
Searched Google, AI Overview
“post hole digger”
Searched Google, AI Overview
“garden auger”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Makita or Stihl more popular in search?
This chart shows how often people search Google for Makita and Stihl by name. Each line represents a brand's share of searches for all eight earth auger brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Makita, Stihl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Husqvarna | Stihl | DeWalt | Ryobi | Greenworks | ECHO | Earthquake |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.9% | 25.2% | 17% | 13.9% | 13.2% | 1.5% | 0.31% | 0.02% |
| Nov 2025 | 28.1% | 19.6% | 16.2% | 16.2% | 18.1% | 1.5% | 0.36% | 0.01% |
| Dec 2025 | 26.4% | 18.3% | 18.3% | 18.3% | 16.7% | 1.6% | 0.22% | 0.01% |
| Jan 2026 | 23.1% | 23.6% | 19.4% | 15.8% | 16.1% | 1.7% | 0.19% | 0.01% |
| Feb 2026 | 23.5% | 24.5% | 20.1% | 16.5% | 13.7% | 1.5% | 0.2% | 0.01% |
| Mar 2026 | 23.5% | 24.7% | 20.2% | 13.6% | 15.9% | 1.8% | 0.24% | 0.02% |
| Apr 2026 | 19.4% | 29.6% | 19.7% | 13.3% | 15.5% | 2.2% | 0.29% | 0.03% |
| May 2026 | 19.3% | 29.1% | 19.4% | 13.1% | 16.3% | 2.6% | 0.23% | 0.03% |
| Jun 2026 | 20.2% | 24.9% | 20.4% | 13.7% | 17.8% | 2.8% | 0.25% | 0.02% |
| Jul 2026 | 20.2% | 24.9% | 20.5% | 13.7% | 17.8% | 2.7% | 0.3% | 0.02% |
| Aug 2026 | 23% | 23.1% | 19% | 15.6% | 16.5% | 2.5% | 0.28% | 0.02% |
| Sep 2026 | 23.5% | 23.4% | 19.3% | 15.8% | 15.5% | 2.1% | 0.35% | 0.02% |
How has the Makita and Stihl comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Stihl took it in April 2026, Makita took it in August 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among earth auger brands worldwide moved from 28.9% to 23.5%, and its estimated monthly branded searches moved from 1.4M to 1M.
- Across the 12 months ending September 2026, Stihl’s share of searches among earth auger brands worldwide moved from 17% to 19.3%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for earth auger brands worldwide in September 2026?
1 change
In September 2026, Makita overtook Husqvarna to become the leader among earth auger brands worldwide, with 23.5% of the searches.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Makita’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among earth auger brands
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