Husqvarna vs Makita:Which is searched more?
In September 2026, Husqvarna and Makita were level on Share of Search among earth auger brands worldwide, with an estimated 1M branded searches each, at 35.9% and 36.1% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Husqvarna or Makita?
Compare the earth auger brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Makita, Husqvarna. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | Husqvarna | DeWalt | Greenworks | ECHO |
|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 36% | 19.9% | 2.2% | 0.44% |
| Nov 2025 | 42.8% | 29.9% | 24.6% | 2.2% | 0.54% |
| Dec 2025 | 40.6% | 28.2% | 28.2% | 2.5% | 0.34% |
| Jan 2026 | 35.9% | 36.5% | 24.6% | 2.7% | 0.3% |
| Feb 2026 | 35.6% | 37% | 24.9% | 2.2% | 0.3% |
| Mar 2026 | 36.8% | 38.7% | 21.3% | 2.9% | 0.38% |
| Apr 2026 | 30% | 45.7% | 20.5% | 3.4% | 0.45% |
| May 2026 | 30% | 45.3% | 20.3% | 4.1% | 0.37% |
| Jun 2026 | 32.7% | 40.2% | 22.2% | 4.5% | 0.4% |
| Jul 2026 | 32.7% | 40.2% | 22.1% | 4.4% | 0.49% |
| Aug 2026 | 35.6% | 35.9% | 24.1% | 3.9% | 0.43% |
| Sep 2026 | 36.1% | 35.9% | 24.2% | 3.3% | 0.53% |
How has the Husqvarna and Makita comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Husqvarna took it in January 2026, Makita took it in September 2026.
- Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among earth auger brands worldwide moved from 36% to 35.9%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, Makita’s estimated Share of Search among earth auger brands worldwide moved from 41.5% to 36.1%, and its estimated monthly branded searches moved from 1.4M to 1M.
How did search popularity change for earth auger brands worldwide in September 2026?
2 changes
In September 2026, Makita rose from 2nd to 1st among earth auger brands worldwide.
In September 2026, Husqvarna fell from 1st to 2nd among earth auger brands worldwide.
Other head-to-heads among earth auger brands
How each brand is measured
Brandwave collects information about searches that people make online using Husqvarna’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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