Brandwave

DeWalt vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than DeWalt among earth auger brands worldwide. Stihl had about 823,000 branded searches, while DeWalt had 673,000. Stihl made up 19.3% of all earth auger brand searches we track, and DeWalt accounted for 15.8%. When we asked ChatGPT and Google AI Overviews about earth auger brands, Stihl appeared in three of the five answers and DeWalt in none.

Among earth auger brands worldwide in September 2026

Who do people search for more?

Stihl, about 22% more searches than DeWalt

Stihl 823K searchesDeWalt 673K searches

Who does AI mention more?

Stihl, mentioned in 3 of 5 answers, DeWalt in 0

Stihl in 3 of 5DeWalt in 0 of 5

Who does AI recommend more?

Stihl, the only one of the two named

Stihl first in 3DeWalt never named

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Top earth auger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Earthquake2nd
  3. Ryobi3rd
  4. ECHO4th
  5. Makita5th
  6. Husqvarna–
  7. DeWalt–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Earthquake3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about earth auger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DeWalt or Stihl more popular in search?

This chart shows how often people search Google for DeWalt and Stihl by name. Each line represents a brand's share of searches for all eight earth auger brands we track, month by month, from English-language searches worldwide.

DeWalt and Stihl among earth auger brands worldwide, by month

Share of searches by month for Stihl, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaHusqvarnaStihlDeWaltRyobiGreenworksECHOEarthquake
Oct 202528.9%25.2%17%13.9%13.2%1.5%0.31%0.02%
Nov 202528.1%19.6%16.2%16.2%18.1%1.5%0.36%0.01%
Dec 202526.4%18.3%18.3%18.3%16.7%1.6%0.22%0.01%
Jan 202623.1%23.6%19.4%15.8%16.1%1.7%0.19%0.01%
Feb 202623.5%24.5%20.1%16.5%13.7%1.5%0.2%0.01%
Mar 202623.5%24.7%20.2%13.6%15.9%1.8%0.24%0.02%
Apr 202619.4%29.6%19.7%13.3%15.5%2.2%0.29%0.03%
May 202619.3%29.1%19.4%13.1%16.3%2.6%0.23%0.03%
Jun 202620.2%24.9%20.4%13.7%17.8%2.8%0.25%0.02%
Jul 202620.2%24.9%20.5%13.7%17.8%2.7%0.3%0.02%
Aug 202623%23.1%19%15.6%16.5%2.5%0.28%0.02%
Sep 202623.5%23.4%19.3%15.8%15.5%2.1%0.35%0.02%

How has the DeWalt and Stihl comparison changed over the last 12 months?

3 findings
  • Stihl was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among earth auger brands worldwide moved from 13.9% to 15.8%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among earth auger brands worldwide moved from 17% to 19.3%, and its estimated monthly branded searches held steady at 823K.

How did search popularity change for earth auger brands worldwide in September 2026?

1 change

  1. In September 2026, DeWalt rose from 5th to 4th among earth auger brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Stihl

1 branded search term

  • stihl

How the Brand Demand Index is measured

Other head-to-heads among earth auger brands

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