Makita vs Stihl:Which is more popular?
In September 2026, Stihl had more branded searches than Makita among cut off saw brands worldwide. Stihl had about 9,700 branded searches, while Makita had 4,300. Stihl made up 20.6% of all cut off saw brand searches we track, and Makita accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about cut off saw brands, Makita appeared in four of the five answers and Stihl in one. Makita was mentioned before Stihl in every answer that named either.
Who do people search for more?
Stihl, about 2 searches for every 1 for Makita
Who does AI mention more?
Makita, mentioned in 4 of 5 answers, Stihl in 1
Who does AI recommend more?
Makita, named ahead of Stihl in 4 of 4 answers
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Top cut off saw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stihl was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was listed before Stihl in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Evolution5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Stihl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hilti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- iQ Power Tools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cut off saw brands
5 answers
Asked ChatGPT
“Which cut off saw brand should I buy?”
Asked ChatGPT
“What are the best cut off saw brands?”
Asked ChatGPT
“What's the best cut off saw brand for metal cutting?”
Searched Google, AI Overview
“metal cutting saw”
Searched Google, AI Overview
“cut off saw for metal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Makita or Stihl more popular in search?
This chart shows how often people search Google for Makita and Stihl by name. Each line represents a brand's share of searches for all nine cut off saw brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stihl, Makita. The figures are in the table below the chart.
View monthly share of searches table
| Month | Evolution | Stihl | Milwaukee | DeWalt | Husqvarna | Makita | Hilti | iQ Power Tools | ECHO |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.4% | 21.3% | 14.3% | 14.9% | 11.8% | 9.4% | 7.5% | 3.5% | 0.9% |
| Nov 2025 | 17% | 22.6% | 16.8% | 14% | 10.1% | 8.8% | 6.1% | 3.7% | 0.95% |
| Dec 2025 | 20% | 18.6% | 16.1% | 13.3% | 12% | 8.9% | 6.5% | 3.6% | 0.92% |
| Jan 2026 | 18.8% | 21.1% | 14.9% | 12.3% | 11.1% | 10.3% | 6.4% | 4.1% | 1.1% |
| Feb 2026 | 18.5% | 21.9% | 14.9% | 14.1% | 11.1% | 9% | 6.4% | 3.3% | 0.8% |
| Mar 2026 | 18.4% | 22% | 15.1% | 12.5% | 11.3% | 9% | 6.9% | 4% | 0.9% |
| Apr 2026 | 14.8% | 20.4% | 19.8% | 13.2% | 10.3% | 7.8% | 10.3% | 2.5% | 0.84% |
| May 2026 | 15.8% | 21.8% | 19.7% | 13.5% | 10.9% | 8.3% | 5.8% | 3.3% | 1% |
| Jun 2026 | 14.3% | 28.6% | 14.5% | 14.5% | 10% | 7.8% | 5.8% | 2.9% | 1.6% |
| Jul 2026 | 18.9% | 28.5% | 13.5% | 12.1% | 9.3% | 8.3% | 5.5% | 2.7% | 1.2% |
| Aug 2026 | 15.9% | 24.7% | 16.7% | 13.6% | 9.4% | 9% | 6.1% | 3.3% | 1.3% |
| Sep 2026 | 22.9% | 20.6% | 15.3% | 12.7% | 9.5% | 9.1% | 5.9% | 2.8% | 1.2% |
Stihl and Makita sell other things too, so only their searches that name this product count here, like “stihl cut off saw”.
How has the Makita and Stihl comparison changed over the last 12 months?
3 findings
- Stihl was ahead of Makita in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among cut off saw brands worldwide moved from 9.4% to 9.1%, and its estimated monthly branded searches held steady at 4.3K.
- Across the 12 months ending September 2026, Stihl’s share of searches among cut off saw brands worldwide moved from 21.3% to 20.6%, and its estimated monthly branded searches held steady at 9.7K.
How did search popularity change for cut off saw brands worldwide in September 2026?
3 changes
In September 2026, Evolution overtook Stihl and Milwaukee to become the leader among cut off saw brands worldwide, with 22.9% of the searches.
In September 2026, Stihl lost share of searches among cut off saw brands worldwide, from 24.7% to 20.6%.
Makita’s share of searches among cut off saw brands worldwide has gained ground for 3 months in a row, from 7.8% to 9.1% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Makita’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cut off saw brands
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