Brandwave

How popular isToro in search?

Toro has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Honda74.5%
  2. Milwaukee11.6%
  3. Husqvarna7%
  4. John Deere6.3%
  5. Greenworks0.57%
  6. Toro—
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Where does Toro compete?

Toro is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Push mower brands——Shown below
Riding lawn mower brands——Show ranking
Walk behind mower brands——Show ranking
Leaf vacuum brands——Show ranking
Robotic lawn mower brands——Show ranking
Power broom brands——Show ranking
Blower vac brands——Show ranking
Cylinder mower brands——Show ranking
Zero turn mowers brands——Show ranking
Irrigation brands——Show ranking
Sprinkler heads brands——Show ranking

Which push mower brands compete with Toro?

Toro against push mower brands worldwide, by month

Share of Search by month for Honda, Milwaukee, Husqvarna, John Deere, Toro. The figures are in the table below the chart.

View monthly share of search table
MonthHondaMilwaukeeHusqvarnaJohn DeereGreenworksToro
Oct 202573%13.1%7.6%5.8%0.43%—
Nov 202572.9%13.9%6.6%6.2%0.46%—
Dec 202573.6%14.1%5.5%6.3%0.47%—
Jan 202676.1%11.1%6.3%6%0.45%—
Feb 202674.9%11.6%6.7%6.4%0.39%—
Mar 202674.7%10.7%8.1%5.9%0.53%—
Apr 202673.1%10.5%10%5.7%0.63%—
May 202672.8%10.5%10.2%5.7%0.77%—
Jun 202673.1%11.2%8.7%6.1%0.83%—
Jul 202674.2%11.5%7.2%6.3%0.69%—
Aug 202674.7%11.4%7%6.2%0.68%—
Sep 202674.5%11.6%7%6.3%0.57%—
  1. 1.Honda

    74.5%

    Held 1st. 11.8M estimated branded searches, -1.8% vs prior month. Share -0.2 points.

  2. 2.Milwaukee

    11.6%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. Held 3rd. 1.1M estimated branded searches, -1.9% vs prior month. Share 0 points.

  4. Held 4th. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Greenworks

    0.57%

    Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

  6. —.Toro

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Toro and its closest rivals

How did search popularity change for push mower brands worldwide in September 2026?

  1. Husqvarna’s estimated Share of Search among push mower brands worldwide has lost ground for 3 months in a row, from 8.7% to 7% in September 2026.

  2. Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  3. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How is Toro measured?

Brandwave collects information about searches that people make online using Toro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • toro mower
  • toro push mower
  • toro riding lawn mower
  • toro zero turn mower

Do you work for Toro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Toro your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.