Brandwave

Mini Loader brands:Which are searched most?

In September 2026, Toro was the most searched among mini Loader brands worldwide, with an estimated 550K branded searches and 52.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Toro52.2%
  2. Kubota34.9%
  3. Giant12.8%

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Share of SearchLeaderboard

Compare the mini loader brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among mini Loader brands worldwide, by month

Share of Search by month for Toro, Kubota, Giant. The figures are in the table below the chart.

View monthly share of search table
MonthToroKubotaGiant
Oct 202552.3%34.9%12.8%
Nov 202552.2%34.9%12.8%
Dec 202552.2%34.9%12.8%
Jan 202652.2%34.9%12.8%
Feb 202652.2%34.9%12.8%
Mar 202652.3%34.9%12.8%
Apr 202650.8%34%15.2%
May 202650.8%34%15.2%
Jun 202647.2%38.6%14.2%
Jul 202650.8%34%15.2%
Aug 202650.8%34%15.2%
Sep 202652.2%34.9%12.8%

This month’s ranking, September 2026

  1. 1.Toro

    52.2%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Kubota

    34.9%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Giant

    12.8%

    Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among mini Loader brands worldwide?

In September 2026, Toro was the most searched among mini Loader brands worldwide, with an estimated 550K branded searches and 52.2% estimated Share of Search within this set. Kubota is in 2nd place, 17.3 percentage points behind at 34.9% Share of Search.

Global mini Loader brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Toro52.3% → 52.2%52.3%Oct 202547.2%Jun 20261st
Kubota34.9%38.6%Jun 202634%Jul 20262nd
Giant12.8%15.2%Jul 202612.8%Oct 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Toro’s estimated Share of Search among mini Loader brands worldwide peaked at 52.3% in October 2025 and was lowest at 47.2% in June 2026.
  • Across the 12 months ending September 2026, Kubota’s estimated Share of Search among mini Loader brands worldwide peaked at 38.6% in June 2026 and was lowest at 34% in July 2026.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among mini Loader brands worldwide peaked at 15.2% in July 2026 and was lowest at 12.8% in October 2025.
  • Across the 12 months ending September 2026, Toro, Kubota and Giant held steady: their estimated Share of Search among mini Loader brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for mini Loader brands worldwide in September 2026?

  1. In September 2026, Toro gained estimated Share of Search among mini Loader brands worldwide, from 50.8% to 52.2%.

  2. In September 2026, Kubota gained estimated Share of Search among mini Loader brands worldwide, from 34% to 34.9%.

  3. In September 2026, Giant lost estimated Share of Search among mini Loader brands worldwide, from 15.2% to 12.8%.

How the Brand Demand Index is measured

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