Brandwave

Smart vs Toro:Which is searched more?

In September 2026, Smart had more branded searches than Toro among sprinkler Heads brands worldwide. Smart was estimated to have 1.8M branded searches compared to Toro’s 550K, and held a 72.9% Share of Search versus Toro’s 21.9%. These are worldwide searches for English-language branded terms.

Share of Search among sprinkler Heads brands worldwide in September 2026Which is more popular in search, Smart or Toro?
Smart72.9%1.8M searches
vs
Toro21.9%550K searches

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Which is more popular in search, Smart or Toro?

Compare the sprinkler heads brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Smart and Toro among sprinkler Heads brands worldwide, by month

Share of Search by month for Smart, Toro. The figures are in the table below the chart.

View monthly share of search table
MonthSmartToroHunterRain BirdOrbitK-Rain
Oct 202569.5%25.6%2.3%1.3%1%0.31%
Nov 202573.5%22.1%2%1.1%1.1%0.28%
Dec 202573.6%22.1%2%0.89%1.1%0.27%
Jan 202673.1%22%2.4%0.89%1.3%0.27%
Feb 202673.3%22%2.4%0.89%1.1%0.23%
Mar 202668.9%25.3%2.8%1.5%1.2%0.27%
Apr 202668.3%25.1%2.8%2.3%1.2%0.34%
May 202668.3%25.1%2.3%2.8%1.2%0.34%
Jun 202672.1%21.7%2.4%2.4%1.1%0.35%
Jul 202668.3%25.1%2.8%2.3%1.2%0.39%
Aug 202672.5%21.8%2.4%2%1.1%0.34%
Sep 202672.9%21.9%2.4%1.3%1.1%0.33%

How has the Smart and Toro comparison changed over the last 12 months?

  • Smart was ahead of Toro in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Smart’s estimated Share of Search among sprinkler Heads brands worldwide moved from 69.5% to 72.9%, and its estimated monthly branded searches held steady at 1.8M.
  • Across the 12 months ending September 2026, Toro’s estimated Share of Search among sprinkler Heads brands worldwide moved from 25.6% to 21.9%, and its estimated monthly branded searches moved from 673K to 550K.

How did search popularity change for sprinkler Heads brands worldwide in September 2026?

  1. Estimated monthly branded searches for Toro worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

Other head-to-heads among sprinkler Heads brands

How each brand is measured

Brandwave collects information about searches that people make online using Smart’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Smart

1 branded search term

  • smart

Toro

1 branded search term

  • toro

How the Brand Demand Index is measured

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