Brandwave

Cornilleau vs Stiga:Which is more popular by branded search?

In August 2026, Stiga had more branded searches than Cornilleau among table tennis balls worldwide. Stiga was estimated to have 49.5K branded searches compared to Cornilleau’s 12.1K, and held a 9.2% Share of Search versus Cornilleau’s 2.3%. These are worldwide searches for English-language branded terms.

Share of Search among table tennis balls worldwide in August 2026Which is more popular in search, Cornilleau or Stiga?
Cornilleau2.3%12.1K searches
vs
Stiga9.2%49.5K searches

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Which is more popular in search, Cornilleau or Stiga?

Compare the table tennis balls people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cornilleau and Stiga among table tennis balls worldwide, by month

Share of Search by month for Stiga, Cornilleau. The figures are in the table below the chart.

View monthly share of search table
MonthDHSStigaJOOLACornilleauButterflyNittaku
Oct 202585.5%9.4%1.5%1.5%1.9%0.14%
Nov 202581.8%11%2.7%2.2%2.2%0.16%
Dec 202584.2%9.3%2.3%1.9%2.3%0.16%
Jan 202688.5%8%1.1%1.1%1.3%0.09%
Feb 202690.1%6.6%1.1%1.1%1.1%0.08%
Mar 202686.3%9.5%1.3%1.6%1.3%0.08%
Apr 202679.9%13.2%2.2%3.2%1.4%0.1%
May 202674.6%18.2%2.5%3%1.6%0.12%
Jun 202677.7%15.6%2.6%2.6%1.4%0.12%
Jul 202681.7%11%2.7%2.7%1.8%0.13%
Aug 202683.8%9.2%2.8%2.3%1.8%0.16%
Sep 2026——————

How has the Cornilleau and Stiga comparison changed over the last 12 months?

  • Stiga was ahead of Cornilleau in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Cornilleau’s estimated Share of Search among table tennis balls worldwide moved from 1.5% to 2.3%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
  • Across the 11 months ending August 2026, Stiga’s estimated Share of Search among table tennis balls worldwide moved from 9.4% to 9.2%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for table tennis balls worldwide in August 2026?

  1. In August 2026, Stiga lost estimated Share of Search among table tennis balls worldwide, from 11% to 9.2%.

  2. In August 2026, Cornilleau fell from 3rd to 4th among table tennis balls worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Cornilleau’s and Stiga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cornilleau

1 branded search term

  • cornilleau

Stiga

1 branded search term

  • stiga

How the Brand Demand Index is measured

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