Brandwave

How popular isECHO in search?

In September 2026, there were an estimated 17.7K branded searches for ECHO worldwide which held steady over the last 12 months. ECHO holds 0.38% estimated Share of Search among chainsaw and outdoor power brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stihl27%
  2. Husqvarna25.4%
  3. Makita24%
  4. Ryobi20.9%
  5. Greenworks2.3%
  6. ECHO0.38%
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Which chainsaw and outdoor power brands compete with ECHO?

ECHO against chainsaw and outdoor power brands worldwide, by month

Share of Search by month for Stihl, Husqvarna, Makita, Ryobi, Greenworks, ECHO. The figures are in the table below the chart.

View monthly share of search table
MonthStihlHusqvarnaMakitaRyobiGreenworksECHO
Oct 202524.3%27%29.4%17.3%1.6%0.33%
Nov 202524.6%21.7%29.1%22.6%1.6%0.39%
Dec 202527.2%20.8%28.1%21.7%1.9%0.25%
Jan 202627.5%26%24%20.3%1.9%0.21%
Feb 202628%27.4%25%17.7%1.7%0.22%
Mar 202627%26.3%23.7%20.8%2%0.26%
Apr 202626.3%30.5%18.7%22%2.2%0.3%
May 202625.2%30.4%18.9%22.5%2.7%0.25%
Jun 202626.6%26.2%20%24%2.9%0.26%
Jul 202626.7%26.2%20%24%2.9%0.32%
Aug 202626.4%24.9%23.3%22.4%2.7%0.3%
Sep 202627%25.4%24%20.9%2.3%0.38%
  1. 1.Stihl

    27%

    Held 1st. 1.1M estimated branded searches, +0.7% vs prior month. Share +0.7 points.

  2. 2.Husqvarna

    25.4%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Makita

    24%

    Held 3rd. 944K estimated branded searches, +1.2% vs prior month. Share +0.7 points.

  4. 4.Ryobi

    20.9%

    Held 4th. 825K estimated branded searches, -8.3% vs prior month. Share -1.5 points.

  5. Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

  6. 6.ECHO

    0.38%

    Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

Compare search popularity between ECHO and its closest rivals

How has branded search demand for ECHO changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ECHO worldwide held steady, from 17.2K to 17.7K.
  • Across the 12 months ending September 2026, ECHO’s estimated Share of Search among chainsaw and outdoor power brands worldwide held steady, from 0.33% to 0.38%.

How did search popularity change for chainsaw and outdoor power brands worldwide in September 2026?

  1. In September 2026, Makita gained estimated Share of Search among chainsaw and outdoor power brands worldwide, from 23.3% to 24%.

  2. In September 2026, Stihl gained estimated Share of Search among chainsaw and outdoor power brands worldwide, from 26.4% to 27%.

  3. In September 2026, Ryobi lost estimated Share of Search among chainsaw and outdoor power brands worldwide, from 22.4% to 20.9%.

  4. Greenworks’ estimated Share of Search among chainsaw and outdoor power brands worldwide has lost ground for 3 months in a row, from 2.9% to 2.3% in September 2026.

  5. Estimated monthly branded searches for Husqvarna worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

Where does ECHO compete?

ECHO is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Leaf blower brands6th of 60.27%Show ranking
Grass trimmer brands7th of 80.29%Show ranking
Cut off saw brands6th of 70.32%Show ranking
Chainsaw bars6th of 60.37%Show ranking
Chainsaw chain brands6th of 60.37%Show ranking
Chainsaw and outdoor power brands6th of 60.38%Shown above
Backpack sprayer brands6th of 60.45%Show ranking
Earth auger brands5th of 50.53%Show ranking
Lawn edger brands6th of 60.64%Show ranking
Power broom brands4th of 40.67%Show ranking
Edger brands4th of 50.7%Show ranking
Backpack blower brands3rd of 30.71%Show ranking
Brush blade brands3rd of 30.71%Show ranking
Post hole digger brands3rd of 30.75%Show ranking
Brush cutter brands4th of 50.27%Show ranking

How is ECHO measured?

Brandwave collects information about searches that people make online using ECHO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • echo blower
  • echo brush cutter

Do you work for ECHO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is ECHO your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.