How popular isECHO in search?
In September 2026, there were an estimated 17.7K branded searches for ECHO worldwide which held steady over the last 12 months. ECHO holds 0.38% estimated Share of Search among chainsaw and outdoor power brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Stihl27%
Husqvarna25.4%
Makita24%Ryobi20.9%
Greenworks2.3%
ECHO0.38%
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Which chainsaw and outdoor power brands compete with ECHO?
Share of Search by month for Stihl, Husqvarna, Makita, Ryobi, Greenworks, ECHO. The figures are in the table below the chart.
View monthly share of search table
| Month | Stihl | Husqvarna | Makita | Ryobi | Greenworks | ECHO |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.3% | 27% | 29.4% | 17.3% | 1.6% | 0.33% |
| Nov 2025 | 24.6% | 21.7% | 29.1% | 22.6% | 1.6% | 0.39% |
| Dec 2025 | 27.2% | 20.8% | 28.1% | 21.7% | 1.9% | 0.25% |
| Jan 2026 | 27.5% | 26% | 24% | 20.3% | 1.9% | 0.21% |
| Feb 2026 | 28% | 27.4% | 25% | 17.7% | 1.7% | 0.22% |
| Mar 2026 | 27% | 26.3% | 23.7% | 20.8% | 2% | 0.26% |
| Apr 2026 | 26.3% | 30.5% | 18.7% | 22% | 2.2% | 0.3% |
| May 2026 | 25.2% | 30.4% | 18.9% | 22.5% | 2.7% | 0.25% |
| Jun 2026 | 26.6% | 26.2% | 20% | 24% | 2.9% | 0.26% |
| Jul 2026 | 26.7% | 26.2% | 20% | 24% | 2.9% | 0.32% |
| Aug 2026 | 26.4% | 24.9% | 23.3% | 22.4% | 2.7% | 0.3% |
| Sep 2026 | 27% | 25.4% | 24% | 20.9% | 2.3% | 0.38% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27% | 1.1M | +0.7% | +0.7 points | |
| 2, held 2nd | 25.4% | 1M | 0% | +0.5 points | |
| 3, held 3rd | 24% | 944K | +1.2% | +0.7 points | |
| 4, held 4th | 20.9% | 825K | -8.3% | -1.5 points | |
| 5, held 5th | 2.3% | 90.5K | -17.7% | -0.4 points | |
| 6, held 6th | 0.38% | 14.8K | +22.3% | +0.1 points |
1.
Stihl
27%
Held 1st. 1.1M estimated branded searches, +0.7% vs prior month. Share +0.7 points.
25.4%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +0.5 points.
3.
Makita24%
Held 3rd. 944K estimated branded searches, +1.2% vs prior month. Share +0.7 points.
4.
Ryobi
20.9%
Held 4th. 825K estimated branded searches, -8.3% vs prior month. Share -1.5 points.
2.3%
Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.
6.
ECHO0.38%
Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
Compare search popularity between ECHO and its closest rivals
Every comparison with ECHO
20 comparisons
- Archer vs ECHO
- B&G vs ECHO
- Cannon vs ECHO
- Carlton vs ECHO
- Craftsman vs ECHO
- ECHO vs Hilti
- ECHO vs Oregon
- ECHO vs Toro
- ECHO vs Troy-Bilt
- Black and Decker vs ECHO
- DeWalt vs ECHO
- ECHO vs Greenworks
- ECHO vs Husqvarna
- ECHO vs Makita
- ECHO vs Milwaukee
- ECHO vs Ryobi
- ECHO vs Stihl
- ECHO vs Sun Joe
- ECHO vs Evolution
- Bosch vs ECHO
How has branded search demand for ECHO changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ECHO worldwide held steady, from 17.2K to 17.7K.
- Across the 12 months ending September 2026, ECHO’s estimated Share of Search among chainsaw and outdoor power brands worldwide held steady, from 0.33% to 0.38%.
How did search popularity change for chainsaw and outdoor power brands worldwide in September 2026?
5 changes

In September 2026, Makita gained estimated Share of Search among chainsaw and outdoor power brands worldwide, from 23.3% to 24%.
In September 2026, Stihl gained estimated Share of Search among chainsaw and outdoor power brands worldwide, from 26.4% to 27%.
In September 2026, Ryobi lost estimated Share of Search among chainsaw and outdoor power brands worldwide, from 22.4% to 20.9%.

Greenworks’ estimated Share of Search among chainsaw and outdoor power brands worldwide has lost ground for 3 months in a row, from 2.9% to 2.3% in September 2026.
Estimated monthly branded searches for Husqvarna worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.
Where does ECHO compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Leaf blower brands | 6th of 6 | 0.27% | Show ranking |
| Grass trimmer brands | 7th of 8 | 0.29% | Show ranking |
| Cut off saw brands | 6th of 7 | 0.32% | Show ranking |
| Chainsaw bars | 6th of 6 | 0.37% | Show ranking |
| Chainsaw chain brands | 6th of 6 | 0.37% | Show ranking |
| Chainsaw and outdoor power brands | 6th of 6 | 0.38% | Shown above |
| Backpack sprayer brands | 6th of 6 | 0.45% | Show ranking |
| Earth auger brands | 5th of 5 | 0.53% | Show ranking |
| Lawn edger brands | 6th of 6 | 0.64% | Show ranking |
| Power broom brands | 4th of 4 | 0.67% | Show ranking |
| Edger brands | 4th of 5 | 0.7% | Show ranking |
| Backpack blower brands | 3rd of 3 | 0.71% | Show ranking |
| Brush blade brands | 3rd of 3 | 0.71% | Show ranking |
| Post hole digger brands | 3rd of 3 | 0.75% | Show ranking |
| Brush cutter brands | 4th of 5 | 0.27% | Show ranking |
How is ECHO measured?
Brandwave collects information about searches that people make online using ECHO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- echo blower
- echo brush cutter
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Is ECHO your brand?
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