Brandwave

How popular isECHO in search?

In September 2026, there were an estimated 17.7K branded searches for ECHO worldwide which held steady over the last 12 months. ECHO holds 0.75% estimated Share of Search among post hole digger brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stihl54.2%
  2. Makita45%
  3. ECHO0.75%
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Which post hole digger brands compete with ECHO?

ECHO against post hole digger brands worldwide, by month

Share of Search by month for Stihl, Makita, ECHO. The figures are in the table below the chart.

View monthly share of search table
MonthStihlMakitaECHO
Oct 202545.9%53.5%0.62%
Nov 202546.6%52.6%0.74%
Dec 202550.1%49.5%0.46%
Jan 202654.6%45%0.42%
Feb 202653.7%45.9%0.43%
Mar 202654.1%45.4%0.52%
Apr 202659.4%40%0.68%
May 202658.1%41.3%0.57%
Jun 202658.1%41.3%0.57%
Jul 202658.2%41.2%0.69%
Aug 202654.1%45.2%0.62%
Sep 202654.2%45%0.75%

  1. 1.Stihl

    54.2%

    Held 1st. 1.1M estimated branded searches, +0.7% vs prior month. Share +0.1 points.

  2. 2.Makita

    45%

    Held 2nd. 884K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.ECHO

    0.75%

    Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

Compare search popularity between ECHO and its closest rivals

Every comparison with ECHO

How has branded search demand for ECHO changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ECHO worldwide held steady, from 17.2K to 17.7K.
  • Across the 12 months ending September 2026, ECHO’s estimated Share of Search among post hole digger brands worldwide held steady, from 0.62% to 0.75%.

How did search popularity change for post hole digger brands worldwide in September 2026?

  1. Estimated monthly branded searches for Makita worldwide fell 31% over 12 measured months, from 1.3M to 884K in September 2026.

Where does ECHO compete?

ECHO is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Leaf blower brands6th of 60.27%Show ranking
Grass trimmer brands7th of 80.29%Show ranking
Cut off saw brands6th of 70.32%Show ranking
Chainsaw bars6th of 60.37%Show ranking
Chainsaw chain brands6th of 60.37%Show ranking
Chainsaw and outdoor power brands6th of 60.38%Show ranking
Backpack sprayer brands6th of 60.45%Show ranking
Earth auger brands5th of 50.53%Show ranking
Lawn edger brands6th of 60.64%Show ranking
Power broom brands4th of 40.67%Show ranking
Edger brands4th of 50.7%Show ranking
Backpack blower brands3rd of 30.71%Show ranking
Brush blade brands3rd of 30.71%Show ranking
Post hole digger brands3rd of 30.75%Shown above
Brush cutter brands4th of 50.27%Show ranking

How is ECHO measured?

Brandwave collects information about searches that people make online using ECHO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • echo blower
  • echo brush cutter

Do you work for ECHO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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