Brandwave

How popular isECHO in search?

In September 2026, there were an estimated 17.7K branded searches for ECHO worldwide which held steady over the last 12 months. ECHO holds 0.29% estimated Share of Search among grass trimmer brands worldwide and is ranked 7th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee36.3%
  2. Stihl21.1%
  3. Husqvarna19.8%
  4. Ryobi16.3%
  5. Black and Decker4.4%
  6. Greenworks1.8%
  7. ECHO0.29%
  8. Bosch0.07%
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Which grass trimmer brands compete with ECHO?

ECHO against grass trimmer brands worldwide, by month

Share of Search by month for Milwaukee, Stihl, Husqvarna, Ryobi, Black and Decker, ECHO. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeStihlHusqvarnaRyobiBlack and DeckerGreenworksECHOBosch
Oct 202539.5%19.3%21.5%13.7%4.3%1.3%0.26%0.08%
Nov 202538.7%19.6%17.3%18%4.7%1.3%0.31%0.08%
Dec 202542%20.1%15.4%16.1%4.6%1.4%0.19%0.08%
Jan 202636.8%21.3%20.1%15.7%4.4%1.5%0.16%0.09%
Feb 202638.3%21.4%21%13.6%4.2%1.3%0.17%0.09%
Mar 202632.7%22.4%21.8%17.3%3.9%1.6%0.22%0.08%
Apr 202630.2%21.4%24.8%17.9%3.6%1.8%0.24%0.07%
May 202630%20.3%24.6%18.2%4.4%2.2%0.2%0.07%
Jun 202631.5%21.4%21%19.3%4.2%2.3%0.21%0.06%
Jul 202635.8%20%19.6%17.9%4.3%2.2%0.24%0.07%
Aug 202635.7%20.6%19.5%17.5%4.3%2.1%0.24%0.07%
Sep 202636.3%21.1%19.8%16.3%4.4%1.8%0.29%0.07%

  1. 1.Milwaukee

    36.3%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Stihl

    21.1%

    Held 2nd. 1.1M estimated branded searches, +0.7% vs prior month. Share +0.5 points.

  3. 3.Husqvarna

    19.8%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Ryobi

    16.3%

    Held 4th. 825K estimated branded searches, -8.3% vs prior month. Share -1.2 points.

  5. 5.Black and Decker

    4.4%

    Held 5th. 220K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Greenworks

    1.8%

    Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

  7. 7.ECHO

    0.29%

    Held 7th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  8. 8.Bosch

    0.07%

    Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between ECHO and its closest rivals

Every comparison with ECHO

How has branded search demand for ECHO changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ECHO worldwide held steady, from 17.2K to 17.7K.
  • Across the 12 months ending September 2026, ECHO’s estimated Share of Search among grass trimmer brands worldwide held steady, from 0.26% to 0.29%.

How did search popularity change for grass trimmer brands worldwide in September 2026?

  1. In September 2026, Milwaukee gained estimated Share of Search among grass trimmer brands worldwide, from 35.7% to 36.3%.

  2. In September 2026, Ryobi lost estimated Share of Search among grass trimmer brands worldwide, from 17.5% to 16.3%.

  3. Greenworks’ estimated Share of Search among grass trimmer brands worldwide has lost ground for 3 months in a row, from 2.3% to 1.8% in September 2026.

  4. Estimated monthly branded searches for Bosch worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

  5. Estimated monthly branded searches for Husqvarna worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

  6. Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

Where does ECHO compete?

ECHO is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Leaf blower brands6th of 60.27%Show ranking
Grass trimmer brands7th of 80.29%Shown above
Cut off saw brands6th of 70.32%Show ranking
Chainsaw bars6th of 60.37%Show ranking
Chainsaw chain brands6th of 60.37%Show ranking
Chainsaw and outdoor power brands6th of 60.38%Show ranking
Backpack sprayer brands6th of 60.45%Show ranking
Earth auger brands5th of 50.53%Show ranking
Lawn edger brands6th of 60.64%Show ranking
Power broom brands4th of 40.67%Show ranking
Edger brands4th of 50.7%Show ranking
Backpack blower brands3rd of 30.71%Show ranking
Brush blade brands3rd of 30.71%Show ranking
Post hole digger brands3rd of 30.75%Show ranking
Brush cutter brands4th of 50.27%Show ranking

How is ECHO measured?

Brandwave collects information about searches that people make online using ECHO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • echo blower
  • echo brush cutter

Do you work for ECHO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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