How popular isECHO in search?
In September 2026, people searched for ECHO by name about 50,800 times worldwide, about the same as the previous year. These searches made up 0.59% of all global chainsaw brand searches, placing ECHO sixth out of seven brands. These are worldwide searches for English-language branded terms.
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Which chainsaw brands compete with ECHO?
Share of searches by month for Milwaukee, Stihl, Husqvarna, Makita, Ryobi, ECHO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Stihl | Husqvarna | Makita | Ryobi | ECHO | EGO Power+ |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 16.6% | 18.5% | 20.1% | 10.4% | 0.5% | — |
| Nov 2025 | 33.4% | 16.9% | 14.9% | 20% | 14.4% | 0.49% | — |
| Dec 2025 | 36.9% | 17.7% | 13.6% | 18.3% | 12.9% | 0.55% | — |
| Jan 2026 | 32.9% | 19% | 18% | 16.6% | 12.9% | 0.6% | — |
| Feb 2026 | 34% | 19% | 18.6% | 17% | 10.9% | 0.61% | — |
| Mar 2026 | 29.1% | 19.9% | 19.4% | 17.5% | 13.6% | 0.64% | — |
| Apr 2026 | 28.1% | 19.9% | 23.1% | 14.2% | 14.1% | 0.62% | — |
| May 2026 | 28.1% | 19.1% | 23% | 14.3% | 14.9% | 0.51% | — |
| Jun 2026 | 29.3% | 19.9% | 19.5% | 14.9% | 15.8% | 0.53% | — |
| Jul 2026 | 33.6% | 18.7% | 18.3% | 14% | 14.8% | 0.61% | — |
| Aug 2026 | 32.4% | 18.7% | 17.7% | 16.5% | 14% | 0.59% | — |
| Sep 2026 | 32.6% | 19% | 17.8% | 16.8% | 13.1% | 0.59% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.6% | 1.8M | 0% | +0.2 points | |
| 2, held 2nd | 19% | 1.1M | +0.7% | +0.3 points | |
| 3, held 3rd | 17.8% | 1M | 0% | +0.1 points | |
| 4, held 4th | 16.8% | 944K | +1.2% | +0.3 points | |
| 5, held 5th | 13.1% | 734K | -7% | -0.9 points | |
| 6, held 6th | 0.59% | 33.1K | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
32.6%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Stihl19%
Held 2nd. 1.1M estimated branded searches, +0.7% vs prior month. Share +0.3 points.
17.8%
Held 3rd. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Makita16.8%
Held 4th. 944K estimated branded searches, +1.2% vs prior month. Share +0.3 points.
5.
Ryobi13.1%
Held 5th. 734K estimated branded searches, -7% vs prior month. Share -0.9 points.
6.
ECHO0.59%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between ECHO and its closest rivals
Every comparison with ECHO
28 comparisons
- Archer vs ECHO
- B&G vs ECHO
- Black+Decker vs ECHO
- Cannon vs ECHO
- DeWalt vs ECHO
- ECHO vs Greenworks
- ECHO vs Hilti
- ECHO vs Husqvarna
- ECHO vs Makita
- ECHO vs Milwaukee
- ECHO vs Oregon
- ECHO vs Ryobi
- ECHO vs Stihl
- ECHO vs Toro
- ECHO vs Troy-Bilt
- Craftsman vs ECHO
- ECHO vs WORX
- ECHO vs Sun Joe
- ECHO vs Evolution
- Chapin vs ECHO
- Bosch vs ECHO
- Birchmeier vs ECHO
- ECHO vs Solo
- ECHO vs Field King
- ECHO vs PetraTools
- Earthquake vs ECHO
- Carlton vs ECHO
- ECHO vs Forester
How has branded search demand for ECHO changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ECHO worldwide held steady, from 50.3K to 50.8K.
- Across the 12 months ending September 2026, ECHO’s share of searches among chainsaw brands worldwide held steady, from 0.5% to 0.59%.
How did search popularity change for chainsaw brands worldwide in September 2026?
4 changes
In September 2026, Ryobi lost share of searches among chainsaw brands worldwide, from 14% to 13.1%.
Estimated monthly branded searches for Makita worldwide fell 29% over 12 measured months, from 1.3M to 944K in September 2026.
Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
Estimated monthly branded searches for Husqvarna worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.
How are ECHO’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using ECHO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- echo blower
- echo brush cutter
- echo chainsaw
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Where does ECHO compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Leaf blower brands | 7th of 9 | 0.23% | Show ranking |
| Chainsaw and outdoor power brands | 8th of 9 | 0.23% | Show ranking |
| Grass trimmer brands | 8th of 10 | 0.25% | Show ranking |
| Chainsaw brands | 6th of 7 | 0.59% | Shown above |
| Cut off saw brands | 6th of 7 | 0.32% | Show ranking |
| Earth auger brands | 7th of 8 | 0.35% | Show ranking |
| Chainsaw bars | 6th of 6 | 0.37% | Show ranking |
| Lawn edger brands | 8th of 10 | 0.39% | Show ranking |
| Brush cutter brands | 7th of 8 | 0.08% | Show ranking |
| Chainsaw chain brands | 5th of 6 | 0.4% | Show ranking |
| Backpack sprayer brands | 6th of 11 | 0.45% | Show ranking |
| Brush blade brands | 4th of 5 | 0.45% | Show ranking |
| Edger brands | 5th of 7 | 0.63% | Show ranking |
| Power broom brands | 4th of 4 | 0.67% | Show ranking |
| Backpack blower brands | 3rd of 4 | 0.71% | Show ranking |
| Post hole digger brands | 3rd of 3 | 0.75% | Show ranking |
Is ECHO your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.