How popular isMakita in search?
In September 2026, there were an estimated 1M branded searches for Makita worldwide which is down 28.5% over the last 12 months. Makita holds 19.6% estimated Share of Search among tool bag brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tool bag brands compete with Makita?
Share of Search by month for Milwaukee, Makita, Bosch, DeWalt, Carhartt, Craftsman. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | Bosch | DeWalt | Carhartt | Craftsman | Kobalt | Husky |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.1% | 22% | 12.3% | 10.5% | 14.5% | 3.9% | 1.4% | 0.28% |
| Nov 2025 | 30.8% | 19.7% | 10.6% | 11.3% | 22.4% | 3.4% | 1.5% | 0.31% |
| Dec 2025 | 31.4% | 16.6% | 11.5% | 11.5% | 23% | 4.2% | 1.5% | 0.31% |
| Jan 2026 | 32.4% | 17.4% | 14.5% | 11.9% | 16.6% | 5.3% | 1.6% | 0.32% |
| Feb 2026 | 35.5% | 18.7% | 13.3% | 13.1% | 10.6% | 7.1% | 1.4% | 0.29% |
| Mar 2026 | 34% | 21.6% | 13.8% | 12.5% | 7.6% | 8.4% | 1.7% | 0.34% |
| Apr 2026 | 36.7% | 19.7% | 14.8% | 13.5% | 5.9% | 7.4% | 1.8% | 0.3% |
| May 2026 | 37% | 20.1% | 14.6% | 13.6% | 5.2% | 7.4% | 1.8% | 0.3% |
| Jun 2026 | 37% | 20.1% | 14.5% | 13.6% | 5.6% | 7.4% | 1.5% | 0.3% |
| Jul 2026 | 39.4% | 17.5% | 15.4% | 11.8% | 6% | 7.9% | 1.6% | 0.32% |
| Aug 2026 | 36.1% | 19.6% | 15.1% | 13.3% | 6.7% | 7.3% | 1.8% | 0.29% |
| Sep 2026 | 35.7% | 19.6% | 13.2% | 13.1% | 10.4% | 5.9% | 1.8% | 0.24% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.7% | 1.8M | 0% | -0.3 points | |
| 2, held 2nd | 19.6% | 1M | +1.1% | 0 points | |
| 3, held 3rd | 13.2% | 677K | -11.3% | -1.8 points | |
| 4, held 4th | 13.1% | 673K | 0% | -0.1 points | |
| 5, moved from 6th to 5th | 10.4% | 533K | +56.9% | +3.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 5.9% | 301K | -18.2% | -1.4 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.8% | 90.5K | 0% | 0 points | |
| 8, held 8th | 0.24% | 12.1K | -18.2% | -0.1 points |
35.7%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.3 points.
2.
Makita19.6%
Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share 0 points.
3.
Bosch13.2%
Held 3rd. 677K estimated branded searches, -11.3% vs prior month. Share -1.8 points.
4.
DeWalt13.1%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Carhartt10.4%
Moved from 6th to 5th. 533K estimated branded searches, +56.9% vs prior month. Share +3.7 points.
5.9%
Moved from 5th to 6th. 301K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
7.
Kobalt1.8%
Held 7th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
8.Husky
0.24%
Held 8th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between Makita and its closest rivals
Every comparison with Makita
67 comparisons
- Husqvarna vs Makita
- Makita vs Milwaukee
- Makita vs Stihl
- Lincoln vs Makita
- Makita vs Ryobi
- Karcher vs Makita
- DeWalt vs Makita
- Diablo vs Makita
- Makita vs Stanley
- Jacob's vs Makita
- Carhartt vs Makita
- EXACT vs Makita
- Freud vs Makita
- Craftsman vs Makita
- Honda Power Equipment vs Makita
- Festool vs Makita
- Makita vs Wagner
- Einhell vs Makita
- Black and Decker vs Makita
- Gardena vs Makita
- Knipex vs Makita
- Bosch vs Makita
- Fiskars vs Makita
- Gorilla Glue vs Makita
- Atlas Copco vs Makita
- Klein Tools vs Makita
- Makita vs Shop-Vac
- Lenox vs Makita
- Makita vs WORX
- Ingersoll Rand vs Makita
- Greenworks vs Makita
- Kobalt vs Makita
- Makita vs ToughBuilt
- Makita vs Nilfisk
- Makita vs Mikasa
- Makita vs RIDGID
- Grizzly vs Makita
- Makita vs Mirka
- Hilti vs Makita
- 3M Peltor vs Makita
- Makita vs Stanley
- Kincrome vs Makita
- Klingspor vs Makita
- Leica Geosystems vs Makita
- Makita vs Max
- Makita vs Steinel
- AstroAI vs Makita
- Chicago Pneumatic vs Makita
- Domino vs Makita
- ECHO vs Makita
- Circular vs Makita
- Husky vs Makita
- Makita vs Norton Abrasives
- Makita vs Sun Joe
- Bobcat vs Makita
- Makita vs SawStop
- Evolution vs Makita
- Makita vs Metabo
- Makita vs Slime
- Campbell Hausfeld vs Makita
- Jet vs Makita
- Makita vs VIAIR
- Irwin vs Makita
- Draper vs Makita
- Makita vs Triton
- Hitachi vs Makita
- Makita vs Rikon
How has branded search demand for Makita changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Makita worldwide fell from 1.4M to 1M.
- Across the 12 months ending September 2026, Makita’s estimated Share of Search among tool bag brands worldwide decreased from 22% to 19.6%.
- Across the 12 months ending September 2026, Makita’s estimated Share of Search among tool bag brands worldwide peaked at 22% in October 2025 and was lowest at 16.6% in December 2025.
How did search popularity change for tool bag brands worldwide in September 2026?
6 changes
In September 2026, Carhartt overtook Craftsman to rank 5th among tool bag brands worldwide, with 10.4% estimated Share of Search.
In September 2026, Bosch lost estimated Share of Search among tool bag brands worldwide, from 15.1% to 13.2%.
In September 2026, Craftsman lost estimated Share of Search among tool bag brands worldwide, from 7.3% to 5.9%.
Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.
Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
Where does Makita compete?
How is Makita measured?
Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- makita
- makita battery
- makita drill
- makita tool
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Is Makita your brand?
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