Brandwave

Gardner Bender vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than Gardner Bender among cable stapler brands worldwide. Makita had about 1 million branded searches, while Gardner Bender had 2,900. Makita made up 23.6% of all cable stapler brand searches we track, and Gardner Bender accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about cable stapler brands, Gardner Bender appeared in two of the five answers and Makita in none.

Among cable stapler brands worldwide in September 2026

Who do people search for more?

Makita, about 346 searches for every 1 for Gardner Bender

Makita 1M searchesGardner Bender 2.9K searches

Who does AI mention more?

Gardner Bender, mentioned in 2 of 5 answers, Makita in 0

Gardner Bender in 2 of 5Makita in 0 of 5

Who does AI recommend more?

Gardner Bender, the only one of the two named

Gardner Bender first in 2Makita never named

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Top cable stapler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gardner Bender was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Makita did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milwaukee1st
  2. DeWalt2nd
  3. Arrow3rd
  4. Ryobi4th
  5. Gardner Bender5th
  6. Makita–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arrow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gardner Bender2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cable stapler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Gardner Bender or Makita more popular in search?

This chart shows how often people search Google for Gardner Bender and Makita by name. Each line represents a brand's share of searches for all six cable stapler brands we track, month by month, from English-language searches worldwide.

Gardner Bender and Makita among cable stapler brands worldwide, by month

Share of searches by month for Makita, Gardner Bender. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaRyobiDeWaltArrowGardner Bender
Oct 202544.3%27.8%14.5%13.3%0.11%0.07%
Nov 202540.7%26%18.1%15%0.12%0.07%
Dec 202544.1%23.3%16.2%16.2%0.13%0.07%
Jan 202643.2%23.2%17.6%15.9%0.16%0.07%
Feb 202644.7%23.5%15.2%16.4%0.16%0.07%
Mar 202640%25.4%19.5%14.7%0.32%0.08%
Apr 202641.2%22.1%21.3%15.2%0.1%0.08%
May 202640.9%22.2%21.7%15%0.1%0.06%
Jun 202640.6%22%22.4%14.9%0.1%0.06%
Jul 202645.5%20.2%20.5%13.7%0.11%0.09%
Aug 202642.3%23%19.1%15.5%0.08%0.07%
Sep 202642.9%23.6%17.6%15.8%0.08%0.07%

How has the Gardner Bender and Makita comparison changed over the last 12 months?

3 findings
  • Makita was ahead of Gardner Bender in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gardner Bender’s share of searches among cable stapler brands worldwide held steady at 0.07%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, Makita’s share of searches among cable stapler brands worldwide moved from 27.8% to 23.6%, and its estimated monthly branded searches moved from 1.4M to 1M.

How did search popularity change for cable stapler brands worldwide in September 2026?

2 changes

  1. In September 2026, Makita gained share of searches among cable stapler brands worldwide, from 23% to 23.6%.

  2. Estimated monthly branded searches for Gardner Bender worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Gardner Bender’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gardner Bender

1 branded search term

  • gardner bender

Makita

4 branded search terms

  • makita
  • makita battery
  • makita drill
  • makita tool

How the Brand Demand Index is measured

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