Makita vs Senco:Which is more popular?
In September 2026, Makita had more branded searches than Senco among air nailer brands worldwide. Makita had about 1 million branded searches, while Senco had 49,800. Makita made up 25.7% of all air nailer brand searches we track, and Senco accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about air nailer brands, Senco appeared in all four answers and Makita in two. Makita and Senco were each mentioned first in two of the four answers.
Who do people search for more?
Makita, about 20 searches for every 1 for Senco
Who does AI mention more?
Senco, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top air nailer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Senco appeared in all four answers. Makita was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Makita and Senco were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
DeWalt4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Senco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Metabo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bostitch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Milwaukee2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Makita2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Paslode2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
MAX2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Hitachi1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Craftsman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about air nailer brands
4 answers
Asked ChatGPT
“Which air nailer brand should I buy?”
Asked ChatGPT
“What are the best air nailer brands?”
Asked ChatGPT
“What's the best air nailer brand for a workshop?”
Searched Google, AI Overview
“pneumatic nailer”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“nail gun brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Makita or Senco more popular in search?
This chart shows how often people search Google for Makita and Senco by name. Each line represents a brand's share of searches for all 11 air nailer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Makita, Senco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | DeWalt | Craftsman | Senco | Bostitch | Paslode | Metabo | MAX | Hitachi | Bosch |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 30% | 14.4% | 5.3% | 1.3% | 0.58% | 0.47% | 0.14% | 0.02% | <0.01% | <0.01% |
| Nov 2025 | 46.2% | 29.5% | 17% | 5.1% | 1% | 0.56% | 0.37% | 0.2% | 0.01% | <0.01% | <0.01% |
| Dec 2025 | 48.3% | 25.5% | 17.7% | 6.5% | 0.88% | 0.58% | 0.32% | 0.17% | 0.01% | <0.01% | <0.01% |
| Jan 2026 | 47.1% | 25.3% | 17.3% | 7.7% | 1.3% | 0.7% | 0.38% | 0.17% | 0.02% | <0.01% | <0.01% |
| Feb 2026 | 46.5% | 24.5% | 17.1% | 9.4% | 1.3% | 0.69% | 0.38% | 0.17% | 0.02% | <0.01% | <0.01% |
| Mar 2026 | 43.4% | 27.5% | 16% | 10.7% | 1.2% | 0.64% | 0.43% | 0.19% | 0.02% | <0.01% | <0.01% |
| Apr 2026 | 46.3% | 24.9% | 17% | 9.3% | 1% | 0.69% | 0.46% | 0.21% | 0.02% | <0.01% | <0.01% |
| May 2026 | 46.2% | 25.1% | 17% | 9.3% | 1% | 0.68% | 0.46% | 0.2% | 0.01% | <0.01% | <0.01% |
| Jun 2026 | 46.3% | 25.1% | 17% | 9.3% | 1% | 0.56% | 0.37% | 0.2% | 0.01% | <0.01% | <0.01% |
| Jul 2026 | 50.2% | 22.3% | 15.1% | 10.1% | 1.1% | 0.61% | 0.41% | 0.18% | 0.01% | <0.01% | <0.01% |
| Aug 2026 | 46.3% | 25.1% | 17% | 9.3% | 1% | 0.68% | 0.37% | 0.2% | 0.01% | <0.01% | <0.01% |
| Sep 2026 | 46.8% | 25.7% | 17.2% | 7.7% | 1.3% | 0.69% | 0.46% | 0.21% | 0.02% | <0.01% | <0.01% |
How has the Makita and Senco comparison changed over the last 12 months?
3 findings
- Makita was ahead of Senco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among air nailer brands worldwide moved from 30% to 25.7%, and its estimated monthly branded searches moved from 1.4M to 1M.
- Across the 12 months ending September 2026, Senco’s share of searches among air nailer brands worldwide held steady at 1.3%, and its estimated monthly branded searches moved from 61K to 49.8K.
How did search popularity change for air nailer brands worldwide in September 2026?
2 changes
In September 2026, Makita gained share of searches among air nailer brands worldwide, from 25.1% to 25.7%.
Estimated monthly branded searches for Senco worldwide fell 18.3% over 12 measured months, from 61K to 49.8K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Makita’s and Senco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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