Brandwave

How popular isSenco?

In September 2026, people searched for Senco by name about 49,800 times worldwide, an 18.3% decrease from the previous year. These searches made up 1.3% of all global air nailer brand searches, placing Senco fifth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about air nailer brands, Senco appeared in all answers and was the third most recommended of the 11.

Search and AI answers in September 2026

Senco is the fifth most searched of 11 competitors and the third most recommended in AI answers.

  1. MilwaukeeShare of searches 46.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  2. MakitaShare of searches 25.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  3. DeWaltShare of searches 17.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  4. CraftsmanShare of searches 7.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. SencoShare of searches 1.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd

+6 more

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Top air nailer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Senco appeared in all four answers. Senco is the third most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metabo1st
  2. Bostitch2nd
  3. Senco3rd
  4. DeWalt4th
  5. Makita5th
  6. Milwaukee6th
  7. MAX7th
  8. Paslode8th
  9. Hitachi9th
  10. Craftsman–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Senco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Metabo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bostitch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Makita2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Paslode2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • MAX2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hitachi1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Craftsman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about air nailer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which air nailer brands compete with Senco?

Senco against air nailer brands worldwide, by month

Share of searches by month for Milwaukee, Makita, DeWalt, Craftsman, Senco. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltCraftsmanSencoBostitchPaslodeMetaboMAXHitachiBosch
Oct 202547.9%30%14.4%5.3%1.3%0.58%0.47%0.14%0.02%<0.01%<0.01%
Nov 202546.2%29.5%17%5.1%1%0.56%0.37%0.2%0.01%<0.01%<0.01%
Dec 202548.3%25.5%17.7%6.5%0.88%0.58%0.32%0.17%0.01%<0.01%<0.01%
Jan 202647.1%25.3%17.3%7.7%1.3%0.7%0.38%0.17%0.02%<0.01%<0.01%
Feb 202646.5%24.5%17.1%9.4%1.3%0.69%0.38%0.17%0.02%<0.01%<0.01%
Mar 202643.4%27.5%16%10.7%1.2%0.64%0.43%0.19%0.02%<0.01%<0.01%
Apr 202646.3%24.9%17%9.3%1%0.69%0.46%0.21%0.02%<0.01%<0.01%
May 202646.2%25.1%17%9.3%1%0.68%0.46%0.2%0.01%<0.01%<0.01%
Jun 202646.3%25.1%17%9.3%1%0.56%0.37%0.2%0.01%<0.01%<0.01%
Jul 202650.2%22.3%15.1%10.1%1.1%0.61%0.41%0.18%0.01%<0.01%<0.01%
Aug 202646.3%25.1%17%9.3%1%0.68%0.37%0.2%0.01%<0.01%<0.01%
Sep 202646.8%25.7%17.2%7.7%1.3%0.69%0.46%0.21%0.02%<0.01%<0.01%

  1. 1.Milwaukee

    46.8%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Makita

    25.7%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.6 points.

  3. 3.DeWalt

    17.2%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Craftsman

    7.7%

    Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  5. 5.Senco

    1.3%

    Held 5th. 49.8K estimated branded searches, +21.8% vs prior month. Share +0.2 points.

  6. 6.Bostitch

    0.69%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Paslode

    0.46%

    Held 7th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  8. 8.Metabo

    0.21%

    Held 8th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.MAX

    0.02%

    Held 9th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Hitachi

    <0.01%

    Held 10th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Bosch

    <0.01%

    Held 11th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

Compare popularity between Senco and its closest rivals

Every comparison with Senco

10 comparisons

How has branded search demand for Senco changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Senco worldwide fell from 61K to 49.8K.
  • Across the 12 months ending September 2026, Senco’s share of searches among air nailer brands worldwide held steady at 1.3%.

How did search popularity change for air nailer brands worldwide in September 2026?

6 changes

  1. In September 2026, Makita gained share of searches among air nailer brands worldwide, from 25.1% to 25.7%.

  2. In September 2026, Milwaukee gained share of searches among air nailer brands worldwide, from 46.3% to 46.8%.

  3. In September 2026, Craftsman lost share of searches among air nailer brands worldwide, from 9.3% to 7.7%.

  4. Estimated monthly branded searches for Metabo worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  5. Estimated monthly branded searches for Paslode worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  6. Estimated monthly branded searches for Senco worldwide fell 18.3% over 12 measured months, from 61K to 49.8K in September 2026.

How are Senco’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Senco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • senco
  • senco nailer

Do you work for Senco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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