Brandwave

MAX vs Senco:Which is more popular?

In September 2026, Senco had more branded searches than MAX among air nailer brands worldwide. Senco had about 49,800 branded searches, while MAX had 590. Senco made up 1.3% of all air nailer brand searches we track, and MAX accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about air nailer brands, Senco appeared in all four answers and MAX in two. Senco was mentioned before MAX in three out of four answers.

Among air nailer brands worldwide in September 2026

Who do people search for more?

Senco, about 84 searches for every 1 for MAX

Senco 49.8K searchesMAX 590 searches

Who does AI mention more?

Senco, mentioned in every answer we collected

Senco in 4 of 4MAX in 2 of 4

Who does AI recommend more?

Senco, named ahead of MAX in 3 of 4 answers

Senco first in 3MAX first in 1

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Top air nailer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Senco appeared in all four answers. MAX was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Senco was listed before MAX in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metabo1st
  2. Bostitch2nd
  3. Senco3rd
  4. DeWalt4th
  5. Makita5th
  6. Milwaukee6th
  7. MAX7th
  8. Paslode8th
  9. Hitachi9th
  10. Craftsman–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Senco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Metabo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bostitch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Makita2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Paslode2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • MAX2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hitachi1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Craftsman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about air nailer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is MAX or Senco more popular in search?

This chart shows how often people search Google for MAX and Senco by name. Each line represents a brand's share of searches for all 11 air nailer brands we track, month by month, from English-language searches worldwide.

MAX and Senco among air nailer brands worldwide, by month

Share of searches by month for Senco, MAX. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltCraftsmanSencoBostitchPaslodeMetaboMAXHitachiBosch
Oct 202547.9%30%14.4%5.3%1.3%0.58%0.47%0.14%0.02%<0.01%<0.01%
Nov 202546.2%29.5%17%5.1%1%0.56%0.37%0.2%0.01%<0.01%<0.01%
Dec 202548.3%25.5%17.7%6.5%0.88%0.58%0.32%0.17%0.01%<0.01%<0.01%
Jan 202647.1%25.3%17.3%7.7%1.3%0.7%0.38%0.17%0.02%<0.01%<0.01%
Feb 202646.5%24.5%17.1%9.4%1.3%0.69%0.38%0.17%0.02%<0.01%<0.01%
Mar 202643.4%27.5%16%10.7%1.2%0.64%0.43%0.19%0.02%<0.01%<0.01%
Apr 202646.3%24.9%17%9.3%1%0.69%0.46%0.21%0.02%<0.01%<0.01%
May 202646.2%25.1%17%9.3%1%0.68%0.46%0.2%0.01%<0.01%<0.01%
Jun 202646.3%25.1%17%9.3%1%0.56%0.37%0.2%0.01%<0.01%<0.01%
Jul 202650.2%22.3%15.1%10.1%1.1%0.61%0.41%0.18%0.01%<0.01%<0.01%
Aug 202646.3%25.1%17%9.3%1%0.68%0.37%0.2%0.01%<0.01%<0.01%
Sep 202646.8%25.7%17.2%7.7%1.3%0.69%0.46%0.21%0.02%<0.01%<0.01%

How has the MAX and Senco comparison changed over the last 12 months?

3 findings
  • Senco was ahead of MAX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, MAX’s share of searches among air nailer brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 720 to 590.
  • Across the 12 months ending September 2026, Senco’s share of searches among air nailer brands worldwide held steady at 1.3%, and its estimated monthly branded searches moved from 61K to 49.8K.

How did search popularity change for air nailer brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Senco worldwide fell 18.3% over 12 measured months, from 61K to 49.8K in September 2026.

  2. Estimated monthly branded searches for MAX worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using MAX’s and Senco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MAX

1 branded search term

  • max nail gun

Senco

2 branded search terms

  • senco
  • senco nailer

How the Brand Demand Index is measured

Other head-to-heads among air nailer brands

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