How popular isMakita in search?
In September 2026, there were an estimated 1M branded searches for Makita worldwide which is down 28.5% over the last 12 months. Makita holds 39.6% estimated Share of Search among hand sander brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Makita39.6%
DeWalt28.2%
Craftsman12.6%- Festool10.3%
Black and Decker9.2%
Bosch0.02%
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Which hand sander brands compete with Makita?
Share of Search by month for Makita, DeWalt, Craftsman, Festool, Black and Decker. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Craftsman | Festool | Black and Decker | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 24.1% | 8.8% | 10.8% | 8.8% | 0.01% |
| Nov 2025 | 45% | 27.6% | 8.3% | 10.1% | 9.1% | 0.01% |
| Dec 2025 | 40.7% | 30.2% | 11% | 9% | 9% | <0.01% |
| Jan 2026 | 39% | 28.5% | 12.7% | 10.4% | 9.3% | 0.01% |
| Feb 2026 | 38% | 28% | 15.3% | 10.2% | 8.4% | 0.01% |
| Mar 2026 | 40.1% | 24.5% | 16.4% | 11% | 8% | 0.01% |
| Apr 2026 | 38% | 27.7% | 15.1% | 10.1% | 9.1% | 0.02% |
| May 2026 | 37.5% | 27% | 14.8% | 9.9% | 10.8% | 0.02% |
| Jun 2026 | 37.8% | 27.3% | 14.9% | 10% | 9.9% | 0.01% |
| Jul 2026 | 36.3% | 26.2% | 17.5% | 9.6% | 10.5% | 0.02% |
| Aug 2026 | 38.9% | 28.1% | 15.4% | 8.4% | 9.2% | 0.02% |
| Sep 2026 | 39.6% | 28.2% | 12.6% | 10.3% | 9.2% | 0.02% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.6% | 944K | +1.2% | +0.6 points | |
| 2, held 2nd | 28.2% | 673K | 0% | +0.1 points | |
| 3, held 3rd | 12.6% | 301K | -18.2% | -2.7 points | |
| 4, moved from 5th to 4th | 10.3% | 246K | +22.4% | +1.9 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.2% | 220K | 0% | 0 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.02% | 390 | 0% | 0 points |
1.
Makita39.6%
Held 1st. 944K estimated branded searches, +1.2% vs prior month. Share +0.6 points.
2.
DeWalt28.2%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.
12.6%
Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -2.7 points.
4.Festool
10.3%
Moved from 5th to 4th. 246K estimated branded searches, +22.4% vs prior month. Share +1.9 points.
9.2%
Moved from 4th to 5th. 220K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Bosch0.02%
Held 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Makita and its closest rivals
Every comparison with Makita
67 comparisons
- Makita vs Milwaukee
- Makita vs Stihl
- Husqvarna vs Makita
- Lincoln vs Makita
- Makita vs Ryobi
- DeWalt vs Makita
- Diablo vs Makita
- Karcher vs Makita
- Jacob's vs Makita
- EXACT vs Makita
- Freud vs Makita
- Craftsman vs Makita
- Einhell vs Makita
- Festool vs Makita
- Makita vs Wagner
- Black and Decker vs Makita
- Gardena vs Makita
- Knipex vs Makita
- Fiskars vs Makita
- Atlas Copco vs Makita
- Klein Tools vs Makita
- Gorilla Glue vs Makita
- Makita vs Shop-Vac
- Lenox vs Makita
- Greenworks vs Makita
- Ingersoll Rand vs Makita
- Kobalt vs Makita
- Honda Power Equipment vs Makita
- Makita vs Nilfisk
- Makita vs ToughBuilt
- Makita vs Stanley
- Makita vs RIDGID
- Grizzly vs Makita
- Makita vs Mirka
- Hilti vs Makita
- 3M Peltor vs Makita
- Makita vs Stanley
- Klingspor vs Makita
- Leica Geosystems vs Makita
- Carhartt vs Makita
- Kincrome vs Makita
- Makita vs Max
- Makita vs Steinel
- AstroAI vs Makita
- Chicago Pneumatic vs Makita
- ECHO vs Makita
- Husky vs Makita
- Makita vs SawStop
- Makita vs Sun Joe
- Bobcat vs Makita
- Makita vs Norton Abrasives
- Evolution vs Makita
- Makita vs Metabo
- Makita vs WORX
- Makita vs Slime
- Campbell Hausfeld vs Makita
- Jet vs Makita
- Makita vs VIAIR
- Irwin vs Makita
- Makita vs Mikasa
- Makita vs Triton
- Hitachi vs Makita
- Circular vs Makita
- Bosch vs Makita
- Makita vs Rikon
- Draper vs Makita
- Domino vs Makita
How has branded search demand for Makita changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Makita worldwide fell from 1.4M to 1M.
- Across the 12 months ending September 2026, Makita’s estimated Share of Search among hand sander brands worldwide decreased from 47.6% to 39.6%.
- Across the 12 months ending September 2026, Makita’s estimated Share of Search among hand sander brands worldwide peaked at 47.6% in October 2025 and was lowest at 36.3% in July 2026.
How did search popularity change for hand sander brands worldwide in September 2026?
5 changes
In September 2026, Festool overtook Black and Decker to rank 4th among hand sander brands worldwide, with 10.3% estimated Share of Search.
In September 2026, Makita gained estimated Share of Search among hand sander brands worldwide, from 38.9% to 39.6%.
In September 2026, Craftsman lost estimated Share of Search among hand sander brands worldwide, from 15.4% to 12.6%.
Estimated monthly branded searches for Bosch worldwide rose 21.9% over 12 measured months, from 320 to 390 in September 2026.
Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.
Where does Makita compete?
How is Makita measured?
Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- makita
- makita battery
- makita drill
- makita tool
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Is Makita your brand?
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