Brandwave

How popular isMakita in search?

In August 2026, there were an estimated 823K branded searches for Makita worldwide which is down 32.5% over the last 11 months. Makita holds 43.6% estimated Share of Search among grinding disc brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Makita43.6%
  2. DeWalt35.7%
  3. Bosch10.9%
  4. Norton8.7%
  5. Klingspor0.96%
  6. 3M Peltor0.08%
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Which grinding disc brands compete with Makita?

Makita against grinding disc brands worldwide, by month

Share of Search by month for Makita, DeWalt, Bosch, Norton. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltBoschNortonKlingspor3M Peltor
Oct 202552.5%28.9%8.9%8.6%0.95%0.07%
Nov 202550.1%33.8%7%8.3%0.74%0.07%
Dec 202545.2%37.2%7.7%9.1%0.67%0.06%
Jan 202642.6%34.8%8.9%12.7%0.94%0.08%
Feb 202645.2%36.9%7.7%9.1%0.99%0.09%
Mar 202649.2%33.1%8.4%8.1%1.1%0.08%
Apr 202644.4%36.3%9.2%8.9%0.98%0.09%
May 202645.2%36.9%9.4%7.4%0.99%0.09%
Jun 202645.2%37%9.3%7.4%0.99%0.07%
Jul 202643.5%35.5%11%8.7%1.2%0.1%
Aug 202643.6%35.7%10.9%8.7%0.96%0.08%
Sep 2026——————
  1. 1.Makita

    43.6%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  2. 2.DeWalt

    35.7%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  3. 3.Bosch

    10.9%

    Held 3rd. 206K estimated branded searches, +21.2% vs prior month. Share -0.1 points.

  4. 4.Norton

    8.7%

    Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Klingspor

    0.96%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.3M Peltor

    0.08%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Makita and its closest rivals

How has branded search demand for Makita changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Makita worldwide fell from 1.2M to 823K.
  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among grinding disc brands worldwide decreased from 52.5% to 43.6%.
  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among grinding disc brands worldwide peaked at 52.5% in October 2025 and was lowest at 42.6% in January 2026.

How did search popularity change for grinding disc brands worldwide in August 2026?

  1. Norton’s estimated Share of Search among grinding disc brands worldwide has gained ground for 3 months in a row, from 7.4% to 8.7% in August 2026.

  2. Estimated monthly branded searches for Makita worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.

  3. Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

Where does Makita compete?

Makita is ranked in 24 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden machinery brands3rd of 67.6%Show ranking
Cordless drill brands2nd of 520.2%Show ranking
Power tool brands2nd of 520.2%Show ranking
Circular saw brands2nd of 522%Show ranking
Hedge trimmer brands2nd of 523.3%Show ranking
Leaf blowers2nd of 623.7%Show ranking
Tool storage brands2nd of 524.2%Show ranking
Toolbox brands2nd of 524.2%Show ranking
Chainsaw brands2nd of 524.7%Show ranking
Garden tool brands2nd of 528.5%Show ranking
Garden shredders1st of 632.2%Show ranking
Saw blade brands1st of 633.5%Show ranking
Tyre inflators1st of 633.5%Show ranking
Sander brands1st of 533.5%Show ranking
Bench grinders1st of 636.4%Show ranking
Power planers1st of 636.4%Show ranking
Heat gun brands1st of 638.7%Show ranking
Industrial vacuums2nd of 638.7%Show ranking
Air compressor brands1st of 539.9%Show ranking
Grinding disc brands1st of 643.6%Shown above
Routers brands1st of 544%Show ranking
Table saws1st of 646.9%Show ranking
Mitre saws1st of 647.9%Show ranking
Pneumatic tools1st of 654.2%Show ranking

How is Makita measured?

Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • makita

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How the Brand Demand Index is measured

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Is Makita your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.