Brandwave

How popular isMakita?

In September 2026, people searched for Makita by name about 1.5 million times worldwide, a 20.6% decrease from the previous year. These searches made up 20.1% of all global wood router brand searches, placing Makita third out of six brands. When we asked both ChatGPT and Google AI Overviews about wood router brands, Makita appeared in four of the five answers and was the joint most recommended of the six.

Search and AI answers in September 2026

Makita is the third most searched of 6 competitors and the joint most recommended in AI answers.

  1. DeWaltShare of searches 30.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MilwaukeeShare of searches 24.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. MakitaShare of searches 20.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. RyobiShare of searches 16.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. FestoolShare of searches 6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top wood router brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita is the joint most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Makita1st
  3. Milwaukee3rd
  4. Ryobi4th
  5. Festool–
  6. Triton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Triton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wood router brands

5 answers

  • Asked ChatGPT

    “What's the best wood router for a beginner?”

    1. 1Makita
    2. 2DeWalt

  • Asked ChatGPT

    “Which plunge router should I buy?”

    1. 1Makita
    2. 2DeWalt

  • Asked ChatGPT

    “What's the best cordless router for woodworking?”

    1. 1DeWalt
    2. 2Milwaukee
    3. 3Makita

  • Searched Google, AI Overview

    “wood router”

    1. 1DeWalt
    2. 2Makita
    3. 3Ryobi

  • Searched Google, AI Overview

    “plunge router”

    1. 1DeWalt

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which wood router brands compete with Makita?

Makita against wood router brands worldwide, by month

Share of searches by month for DeWalt, Milwaukee, Makita, Ryobi, Festool, Triton. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltMilwaukeeMakitaRyobiFestoolTriton
Oct 202535.6%19.4%19.4%15.9%7.1%2.5%
Nov 202536%19.7%19.7%16.1%5.9%2.6%
Dec 202537.4%20.4%16.7%16.7%6.1%2.7%
Jan 202632.8%21.9%17.9%17.9%6.5%2.9%
Feb 202635.8%19.6%19.6%16%5.8%3.2%
Mar 202640.6%18.1%18.1%14.8%5.4%2.9%
Apr 202635.8%19.6%19.6%16%5.8%3.2%
May 202636.5%19.9%19.9%16.3%4.8%2.6%
Jun 202633.4%22.3%18.2%18.2%5.4%2.4%
Jul 202633.4%22.3%18.2%18.2%5.4%2.4%
Aug 202630.5%20.3%20.3%20.3%6%2.6%
Sep 202630.2%24.6%20.1%16.5%6%2.6%

  1. 1.DeWalt

    30.2%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Milwaukee

    24.6%

    Moved from 3rd to 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +4.3 points.

  3. 3.Makita

    20.1%

    Moved from 2nd to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Ryobi

    16.5%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -3.8 points.

  5. 5.Festool

    6%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Triton

    2.6%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Makita, DeWalt and 3 other brands sell other things too, so only their searches that name this product count here, like “makita router”.

Compare popularity between Makita and its closest rivals

Every comparison with Makita

134 comparisons

How has branded search demand for Makita changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Makita worldwide fell from 1.9M to 1.5M.
  • Across the 12 months ending September 2026, Makita’s share of searches among wood router brands worldwide increased from 19.4% to 20.1%.
  • Across the 12 months ending September 2026, Makita’s share of searches among wood router brands worldwide peaked at 20.3% in August 2026 and was lowest at 16.7% in December 2025.
  • Across the 12 months ending September 2026, Makita fell from 2nd to 3rd among wood router brands worldwide.

How did search popularity change for wood router brands worldwide in September 2026?

4 changes

  1. In September 2026, Milwaukee overtook Makita to rank 2nd among wood router brands worldwide, with 24.6% of the searches.

  2. In September 2026, Ryobi lost share of searches among wood router brands worldwide, from 20.3% to 16.5%.

  3. Estimated monthly branded searches for Festool worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  4. Estimated monthly branded searches for DeWalt worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are Makita’s branded searches counted?

142 search terms

Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • makita
  • makita air compressor
  • makita air nailer
  • makita air tools
  • makita angle grinder
  • makita auger
  • makita band saw
  • makita battery
  • makita battery chainsaw
  • makita belt sander
  • makita bench grinder
  • makita biscuit joiner
  • makita breaker
  • makita breaker hammer
  • makita brush cutter
  • makita buffer
  • makita cable cutter
  • makita cable stapler
  • makita caulking gun
  • makita chain mortiser
  • makita chainsaw
  • makita chasing machine
  • makita chipping hammer
  • makita chop saw
  • makita chuck key
  • makita circular saw
  • makita circular saw blade
  • makita coil roofing nailer
  • makita coil siding nailer
  • makita commercial vacuum
  • makita compound miter saw
  • makita compressor
  • makita concrete saw
  • makita copper pipe cutter
  • makita cordless angle grinder
  • makita cordless buffer
  • makita cordless chainsaw
  • makita cordless chop saw
  • makita cordless grease gun
  • makita cordless planer

1–40 of 142

Do you work for Makita? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Makita compete?

Makita is ranked in 85 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Routers brands5th of 80.83%Show ranking
Power tool brands5th of 76.7%Show ranking
Garden machinery brands9th of 93.2%Show ranking
Chainsaw brands6th of 75.2%Show ranking
Tool storage brands4th of 62.3%Show ranking
Tire inflator brands6th of 70.44%Show ranking
Tyre inflators5th of 61.3%Show ranking
Leaf blower brands8th of 83.9%Show ranking
Garden tool brands8th of 100.79%Show ranking
Sander brands4th of 711.7%Show ranking
Circular saw brands4th of 615%Show ranking
Tool bag brands6th of 113%Show ranking
Air compressor brands6th of 158.4%Show ranking
Mitre saws1st of 943.1%Show ranking
Hedge trimmer brands5th of 77.7%Show ranking
Air nailer brands5th of 116.6%Show ranking
Reciprocating saw brands4th of 1013.1%Show ranking
Grass trimmer brands5th of 912%Show ranking
Impact wrench brands3rd of 814%Show ranking
Laser level brands5th of 86.2%Show ranking
Table saws3rd of 99.7%Show ranking
Cordless angle grinder brands4th of 517.2%Show ranking
Track saw brands3rd of 822.6%Show ranking
Biscuit joiner brands5th of 103.2%Show ranking
Wood router brands3rd of 620.1%Shown above
Toolbox brands11th of 121.4%Show ranking
Staple gun brands7th of 73.3%Show ranking
Tool belt brands6th of 97.6%Show ranking
Portable band saw brands3rd of 310.1%Show ranking
Cordless grease gun brands3rd of 510.7%Show ranking
Demolition hammer brands1st of 522.7%Show ranking
Cut off saw brands6th of 99.1%Show ranking
Pruning saw brands5th of 85.4%Show ranking
Cordless buffer brands4th of 414.1%Show ranking
Hand planer brands2nd of 1028.9%Show ranking
SDS drill brands3rd of 519.1%Show ranking
Heat gun brands4th of 611.6%Show ranking
Brush cutter brands5th of 86.6%Show ranking
Cordless screwdriver brands4th of 711.1%Show ranking
Plate compactor brands7th of 80.51%Show ranking
Tile cutter brands7th of 74.6%Show ranking
Cordless stapler brands4th of 57.8%Show ranking
Skill saw brands3rd of 420.5%Show ranking
Belt sander brands2nd of 825.5%Show ranking
Pipe cutter brands7th of 83%Show ranking
Dust extractor brands3rd of 915.2%Show ranking
Cable cutter brands6th of 61.4%Show ranking
LED work light brands5th of 611.2%Show ranking
Pop rivet gun brands3rd of 311.2%Show ranking
Pneumatic tools6th of 60.41%Show ranking
Caulking gun brands3rd of 813.8%Show ranking
Pavement breaker brands1st of 453.7%Show ranking
Saw blade brands3rd of 818%Show ranking
Earth auger brands4th of 815.1%Show ranking
Hot glue gun brands6th of 76.6%Show ranking
Cordless roofing nailer brands5th of 75%Show ranking
Palm sander brands4th of 413%Show ranking
Cordless sander brands3rd of 411.5%Show ranking
Industrial vacuums2nd of 527.2%Show ranking
Cable stapler brands6th of 61.9%Show ranking
Drywall gun brands3rd of 416.2%Show ranking
Garden shredders5th of 61.7%Show ranking
Router collet brands5th of 61.5%Show ranking
Power drill brands4th of 511.4%Show ranking
Drywall sander brands3rd of 68.9%Show ranking
Folding sawhorse brands8th of 90.68%Show ranking
Right angle drill brands3rd of 312.6%Show ranking
Mag drill brands6th of 87.4%Show ranking
Panel saw brands10th of 101.5%Show ranking
Hand sander brands3rd of 716.7%Show ranking
Coil siding nailer brands4th of 56.5%Show ranking
Chasing machine brands2nd of 611.8%Show ranking
Grinding disc brands4th of 611.3%Show ranking
Bench grinders5th of 68.5%Show ranking
Saw stand brands2nd of 717.6%Show ranking
Keyless chuck brands5th of 62.7%Show ranking
Grinder blades brands4th of 417.2%Show ranking
Power screwdriver brands5th of 75.4%Show ranking
Chuck key brands4th of 62.9%Show ranking
Cordless planer brands2nd of 423.5%Show ranking
Power planers1st of 531.1%Show ranking
Variable speed grinder brands1st of 435%Show ranking
Oscillating sander brands7th of 71.3%Show ranking
Mortise machine brands1st of 549.1%Show ranking
Chain mortiser brands1st of 583%Show ranking
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