Festool vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than Festool among wood router brands worldwide. Makita had about 14,800 branded searches, while Festool had 4,400. Makita made up 20.1% of all wood router brand searches we track, and Festool accounted for 6%. When we asked ChatGPT and Google AI Overviews about wood router brands, Makita appeared in four of the five answers and Festool in none.
Who do people search for more?
Makita, about 3 searches for every 1 for Festool
Who does AI mention more?
Makita, mentioned in 4 of 5 answers, Festool in 0
Who does AI recommend more?
Makita, the only one of the two named
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Top wood router brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Festool did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Triton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wood router brands
5 answers
Asked ChatGPT
“What's the best wood router for a beginner?”
Asked ChatGPT
“Which plunge router should I buy?”
Asked ChatGPT
“What's the best cordless router for woodworking?”
Searched Google, AI Overview
“wood router”
Searched Google, AI Overview
“plunge router”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Festool or Makita more popular in search?
This chart shows how often people search Google for Festool and Makita by name. Each line represents a brand's share of searches for all six wood router brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Makita, Festool. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Makita | Ryobi | Festool | Triton |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 19.4% | 19.4% | 15.9% | 7.1% | 2.5% |
| Nov 2025 | 36% | 19.7% | 19.7% | 16.1% | 5.9% | 2.6% |
| Dec 2025 | 37.4% | 20.4% | 16.7% | 16.7% | 6.1% | 2.7% |
| Jan 2026 | 32.8% | 21.9% | 17.9% | 17.9% | 6.5% | 2.9% |
| Feb 2026 | 35.8% | 19.6% | 19.6% | 16% | 5.8% | 3.2% |
| Mar 2026 | 40.6% | 18.1% | 18.1% | 14.8% | 5.4% | 2.9% |
| Apr 2026 | 35.8% | 19.6% | 19.6% | 16% | 5.8% | 3.2% |
| May 2026 | 36.5% | 19.9% | 19.9% | 16.3% | 4.8% | 2.6% |
| Jun 2026 | 33.4% | 22.3% | 18.2% | 18.2% | 5.4% | 2.4% |
| Jul 2026 | 33.4% | 22.3% | 18.2% | 18.2% | 5.4% | 2.4% |
| Aug 2026 | 30.5% | 20.3% | 20.3% | 20.3% | 6% | 2.6% |
| Sep 2026 | 30.2% | 24.6% | 20.1% | 16.5% | 6% | 2.6% |
Makita and Festool sell other things too, so only their searches that name this product count here, like “makita router”.
How has the Festool and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of Festool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among wood router brands worldwide moved from 7.1% to 6%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Makita’s share of searches among wood router brands worldwide moved from 19.4% to 20.1%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for wood router brands worldwide in September 2026?
2 changes
In September 2026, Milwaukee overtook Makita to rank 2nd among wood router brands worldwide, with 24.6% of the searches.
Estimated monthly branded searches for Festool worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Festool’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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