DeWalt vs Festool:Which is more popular?
In September 2026, DeWalt had more branded searches than Festool among wood router brands worldwide. DeWalt had about 22,200 branded searches, while Festool had 4,400. DeWalt made up 30.2% of all wood router brand searches we track, and Festool accounted for 6%. When we asked ChatGPT and Google AI Overviews about wood router brands, DeWalt appeared in all five answers and Festool in none.
Who do people search for more?
DeWalt, about 5 searches for every 1 for Festool
Who does AI mention more?
DeWalt, mentioned in every answer we collected
Who does AI recommend more?
DeWalt, the only one of the two named
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Top wood router brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeWalt appeared in all five answers. Festool did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Triton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wood router brands
5 answers
Asked ChatGPT
“What's the best wood router for a beginner?”
Asked ChatGPT
“Which plunge router should I buy?”
Asked ChatGPT
“What's the best cordless router for woodworking?”
Searched Google, AI Overview
“wood router”
Searched Google, AI Overview
“plunge router”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is DeWalt or Festool more popular in search?
This chart shows how often people search Google for DeWalt and Festool by name. Each line represents a brand's share of searches for all six wood router brands we track, month by month, from English-language searches worldwide.
Share of searches by month for DeWalt, Festool. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Makita | Ryobi | Festool | Triton |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 19.4% | 19.4% | 15.9% | 7.1% | 2.5% |
| Nov 2025 | 36% | 19.7% | 19.7% | 16.1% | 5.9% | 2.6% |
| Dec 2025 | 37.4% | 20.4% | 16.7% | 16.7% | 6.1% | 2.7% |
| Jan 2026 | 32.8% | 21.9% | 17.9% | 17.9% | 6.5% | 2.9% |
| Feb 2026 | 35.8% | 19.6% | 19.6% | 16% | 5.8% | 3.2% |
| Mar 2026 | 40.6% | 18.1% | 18.1% | 14.8% | 5.4% | 2.9% |
| Apr 2026 | 35.8% | 19.6% | 19.6% | 16% | 5.8% | 3.2% |
| May 2026 | 36.5% | 19.9% | 19.9% | 16.3% | 4.8% | 2.6% |
| Jun 2026 | 33.4% | 22.3% | 18.2% | 18.2% | 5.4% | 2.4% |
| Jul 2026 | 33.4% | 22.3% | 18.2% | 18.2% | 5.4% | 2.4% |
| Aug 2026 | 30.5% | 20.3% | 20.3% | 20.3% | 6% | 2.6% |
| Sep 2026 | 30.2% | 24.6% | 20.1% | 16.5% | 6% | 2.6% |
DeWalt and Festool sell other things too, so only their searches that name this product count here, like “dewalt router”.
How has the DeWalt and Festool comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Festool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among wood router brands worldwide moved from 35.6% to 30.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Festool’s share of searches among wood router brands worldwide moved from 7.1% to 6%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for wood router brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wood router brands
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