Brandwave

Milwaukee vs Ryobi:Which is more popular?

In September 2026, Milwaukee had more branded searches than Ryobi among wood router brands worldwide. Milwaukee had about 18,100 branded searches, while Ryobi had 12,100. Milwaukee made up 24.6% of all wood router brand searches we track, and Ryobi accounted for 16.5%. When we asked ChatGPT and Google AI Overviews about wood router brands, Milwaukee and Ryobi each appeared in one of the five answers. Milwaukee and Ryobi were each mentioned first in one of the two answers that named either.

Among wood router brands worldwide in September 2026

Who do people search for more?

Milwaukee, about 50% more searches than Ryobi

Milwaukee 18.1K searchesRyobi 12.1K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Milwaukee in 1 of 5Ryobi in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Milwaukee first in 1Ryobi first in 1

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Top wood router brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ryobi was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Milwaukee and Ryobi were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Makita1st
  3. Milwaukee3rd
  4. Ryobi4th
  5. Festool–
  6. Triton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Triton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wood router brands

5 answers
  • Asked ChatGPT

    “What's the best wood router for a beginner?”

    1. 1Makita
    2. 2DeWalt
  • Asked ChatGPT

    “Which plunge router should I buy?”

    1. 1Makita
    2. 2DeWalt
  • Asked ChatGPT

    “What's the best cordless router for woodworking?”

    1. 1DeWalt
    2. 2Milwaukee
    3. 3Makita
  • Searched Google, AI Overview

    “wood router”

    1. 1DeWalt
    2. 2Makita
    3. 3Ryobi
  • Searched Google, AI Overview

    “plunge router”

    1. 1DeWalt

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Milwaukee or Ryobi more popular in search?

This chart shows how often people search Google for Milwaukee and Ryobi by name. Each line represents a brand's share of searches for all six wood router brands we track, month by month, from English-language searches worldwide.

Milwaukee and Ryobi among wood router brands worldwide, by month

Share of searches by month for Milwaukee, Ryobi. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltMilwaukeeMakitaRyobiFestoolTriton
Oct 202535.6%19.4%19.4%15.9%7.1%2.5%
Nov 202536%19.7%19.7%16.1%5.9%2.6%
Dec 202537.4%20.4%16.7%16.7%6.1%2.7%
Jan 202632.8%21.9%17.9%17.9%6.5%2.9%
Feb 202635.8%19.6%19.6%16%5.8%3.2%
Mar 202640.6%18.1%18.1%14.8%5.4%2.9%
Apr 202635.8%19.6%19.6%16%5.8%3.2%
May 202636.5%19.9%19.9%16.3%4.8%2.6%
Jun 202633.4%22.3%18.2%18.2%5.4%2.4%
Jul 202633.4%22.3%18.2%18.2%5.4%2.4%
Aug 202630.5%20.3%20.3%20.3%6%2.6%
Sep 202630.2%24.6%20.1%16.5%6%2.6%

Milwaukee and Ryobi sell other things too, so only their searches that name this product count here, like “milwaukee router”.

How has the Milwaukee and Ryobi comparison changed over the last 12 months?

3 findings
  • Milwaukee was ahead of Ryobi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among wood router brands worldwide moved from 19.4% to 24.6%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among wood router brands worldwide moved from 15.9% to 16.5%, and its estimated monthly branded searches held steady at 12.1K.

How did search popularity change for wood router brands worldwide in September 2026?

2 changes
  1. In September 2026, Milwaukee overtook Makita to rank 2nd among wood router brands worldwide, with 24.6% of the searches.

  2. In September 2026, Ryobi lost share of searches among wood router brands worldwide, from 20.3% to 16.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Milwaukee’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Milwaukee

1 branded search term

  • milwaukee router

Ryobi

1 branded search term

  • ryobi router

How the Brand Demand Index is measured

Other head-to-heads among wood router brands

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