Brandwave

DeWalt vs Ryobi:Which is more popular?

In September 2026, DeWalt had more branded searches than Ryobi among wood router brands worldwide. DeWalt had about 22,200 branded searches, while Ryobi had 12,100. DeWalt made up 30.2% of all wood router brand searches we track, and Ryobi accounted for 16.5%. When we asked ChatGPT and Google AI Overviews about wood router brands, DeWalt appeared in all five answers and Ryobi in one. DeWalt was mentioned before Ryobi in every answer.

Among wood router brands worldwide in September 2026

Who do people search for more?

DeWalt, about 83% more searches than Ryobi

DeWalt 22.2K searchesRyobi 12.1K searches

Who does AI mention more?

DeWalt, mentioned in every answer we collected

DeWalt in 5 of 5Ryobi in 1 of 5

Who does AI recommend more?

DeWalt, named ahead of Ryobi in every answer

DeWalt first in 4Ryobi never first

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Top wood router brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt appeared in all five answers. Ryobi was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. DeWalt was listed before Ryobi in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Makita1st
  3. Milwaukee3rd
  4. Ryobi4th
  5. Festool–
  6. Triton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Triton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wood router brands

5 answers
  • Asked ChatGPT

    “What's the best wood router for a beginner?”

    1. 1Makita
    2. 2DeWalt
  • Asked ChatGPT

    “Which plunge router should I buy?”

    1. 1Makita
    2. 2DeWalt
  • Asked ChatGPT

    “What's the best cordless router for woodworking?”

    1. 1DeWalt
    2. 2Milwaukee
    3. 3Makita
  • Searched Google, AI Overview

    “wood router”

    1. 1DeWalt
    2. 2Makita
    3. 3Ryobi
  • Searched Google, AI Overview

    “plunge router”

    1. 1DeWalt

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is DeWalt or Ryobi more popular in search?

This chart shows how often people search Google for DeWalt and Ryobi by name. Each line represents a brand's share of searches for all six wood router brands we track, month by month, from English-language searches worldwide.

DeWalt and Ryobi among wood router brands worldwide, by month

Share of searches by month for DeWalt, Ryobi. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltMilwaukeeMakitaRyobiFestoolTriton
Oct 202535.6%19.4%19.4%15.9%7.1%2.5%
Nov 202536%19.7%19.7%16.1%5.9%2.6%
Dec 202537.4%20.4%16.7%16.7%6.1%2.7%
Jan 202632.8%21.9%17.9%17.9%6.5%2.9%
Feb 202635.8%19.6%19.6%16%5.8%3.2%
Mar 202640.6%18.1%18.1%14.8%5.4%2.9%
Apr 202635.8%19.6%19.6%16%5.8%3.2%
May 202636.5%19.9%19.9%16.3%4.8%2.6%
Jun 202633.4%22.3%18.2%18.2%5.4%2.4%
Jul 202633.4%22.3%18.2%18.2%5.4%2.4%
Aug 202630.5%20.3%20.3%20.3%6%2.6%
Sep 202630.2%24.6%20.1%16.5%6%2.6%

DeWalt and Ryobi sell other things too, so only their searches that name this product count here, like “dewalt router”.

How has the DeWalt and Ryobi comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Ryobi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among wood router brands worldwide moved from 35.6% to 30.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among wood router brands worldwide moved from 15.9% to 16.5%, and its estimated monthly branded searches held steady at 12.1K.

How did search popularity change for wood router brands worldwide in September 2026?

2 changes
  1. In September 2026, Ryobi lost share of searches among wood router brands worldwide, from 20.3% to 16.5%.

  2. Estimated monthly branded searches for DeWalt worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt router

Ryobi

1 branded search term

  • ryobi router

How the Brand Demand Index is measured

Other head-to-heads among wood router brands

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