Makita vs Snap-on:Which is searched more?
In September 2026, Makita had more branded searches than Snap-on among toolbox brands worldwide. Makita had about 1 million branded searches, while Snap-on had 301,000. Makita made up 23.7% of all toolbox brand searches we track, and Snap-on accounted for 7.1%. These are worldwide searches for English-language branded terms.
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Is Makita or Snap-on more popular in search?
Compare the toolbox brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Makita, Snap-on. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | DeWalt | Craftsman | Snap-on | ToughBuilt | Stanley | U.S. General | Husky |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 28.1% | 13.5% | 4.9% | 6% | 1.5% | 0.39% | 0.54% | 0.36% |
| Nov 2025 | 42.7% | 27.3% | 15.7% | 4.7% | 7% | 1.4% | 0.44% | 0.35% | 0.42% |
| Dec 2025 | 44.9% | 23.7% | 16.5% | 6% | 6% | 1.5% | 0.62% | 0.36% | 0.44% |
| Jan 2026 | 43.2% | 23.2% | 15.9% | 7.1% | 7.1% | 1.7% | 0.7% | 0.52% | 0.43% |
| Feb 2026 | 42.9% | 22.6% | 15.8% | 8.6% | 7.1% | 1.7% | 0.5% | 0.42% | 0.35% |
| Mar 2026 | 40.2% | 25.5% | 14.8% | 9.9% | 6.6% | 1.6% | 0.48% | 0.49% | 0.4% |
| Apr 2026 | 42.6% | 22.9% | 15.7% | 8.6% | 7% | 1.7% | 0.49% | 0.63% | 0.34% |
| May 2026 | 42.5% | 23.1% | 15.6% | 8.6% | 7% | 1.7% | 0.77% | 0.34% | 0.34% |
| Jun 2026 | 43.3% | 23.5% | 15.9% | 8.7% | 5.8% | 1.4% | 0.51% | 0.35% | 0.35% |
| Jul 2026 | 46.7% | 20.7% | 14% | 9.4% | 6.3% | 1.5% | 0.6% | 0.38% | 0.38% |
| Aug 2026 | 42.6% | 23.1% | 15.7% | 8.6% | 7% | 1.7% | 0.55% | 0.34% | 0.34% |
| Sep 2026 | 43.2% | 23.7% | 15.9% | 7.1% | 7.1% | 1.7% | 0.51% | 0.35% | 0.29% |
How has the Makita and Snap-on comparison changed over the last 12 months?
3 findings
- Makita was ahead of Snap-on in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among toolbox brands worldwide moved from 28.1% to 23.7%, and its estimated monthly branded searches moved from 1.4M to 1M.
- Across the 12 months ending September 2026, Snap-on’s share of searches among toolbox brands worldwide moved from 6% to 7.1%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for toolbox brands worldwide in September 2026?
2 changes
In September 2026, Makita gained share of searches among toolbox brands worldwide, from 23.1% to 23.7%.
Snap-on’s share of searches among toolbox brands worldwide has gained ground for 3 months in a row, from 5.8% to 7.1% in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Makita’s and Snap-on’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among toolbox brands
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