How popular isMakita in search?
In August 2026, there were an estimated 823K branded searches for Makita worldwide which is down 32.5% over the last 11 months. Makita holds 33.5% estimated Share of Search among saw blade brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which saw blade brands compete with Makita?
Share of Search by month for Makita, DeWalt, Diablo, Freud, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Diablo | Freud | Bosch | Irwin |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 22.4% | 15% | 15% | 6.9% | 0.22% |
| Nov 2025 | 39.1% | 26.4% | 14.4% | 14.4% | 5.5% | 0.17% |
| Dec 2025 | 32.9% | 27.1% | 22.1% | 12.1% | 5.6% | 0.18% |
| Jan 2026 | 30.8% | 25.2% | 20.6% | 16.8% | 6.4% | 0.2% |
| Feb 2026 | 32.1% | 26.3% | 21.5% | 14.4% | 5.5% | 0.21% |
| Mar 2026 | 36.4% | 24.5% | 16.4% | 16.4% | 6.2% | 0.2% |
| Apr 2026 | 30.8% | 25.2% | 20.6% | 16.8% | 6.4% | 0.2% |
| May 2026 | 29.4% | 24.1% | 24.1% | 16.1% | 6.1% | 0.19% |
| Jun 2026 | 33.1% | 27% | 18.1% | 14.8% | 6.8% | 0.18% |
| Jul 2026 | 31.3% | 25.6% | 20.9% | 14% | 7.9% | 0.2% |
| Aug 2026 | 33.5% | 27.4% | 18.3% | 12.2% | 8.4% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.5% | 823K | +22.3% | +2.2 points | |
| 2, held 2nd | 27.4% | 673K | +22.4% | +1.8 points | |
| 3, held 3rd | 18.3% | 450K | 0% | -2.6 points | |
| 4, held 4th | 12.2% | 301K | 0% | -1.8 points | |
| 5, held 5th | 8.4% | 206K | +21.2% | +0.5 points | |
| 6, held 6th | 0.18% | 4.4K | 0% | 0 points |
1.
Makita33.5%
Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +2.2 points.
2.
DeWalt27.4%
Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +1.8 points.
3.Diablo
18.3%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -2.6 points.
4.Freud
12.2%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share -1.8 points.
5.
Bosch8.4%
Held 5th. 206K estimated branded searches, +21.2% vs prior month. Share +0.5 points.
6.
Irwin0.18%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Makita and its closest rivals
How has branded search demand for Makita changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Makita worldwide fell from 1.2M to 823K.
- Across the 11 months ending August 2026, Makita’s estimated Share of Search among saw blade brands worldwide decreased from 40.6% to 33.5%.
- Across the 11 months ending August 2026, Makita’s estimated Share of Search among saw blade brands worldwide peaked at 40.6% in October 2025 and was lowest at 29.4% in May 2026.
How did search popularity change for saw blade brands worldwide in August 2026?
6 changes
In August 2026, Makita gained estimated Share of Search among saw blade brands worldwide, from 31.3% to 33.5%.
In August 2026, DeWalt gained estimated Share of Search among saw blade brands worldwide, from 25.6% to 27.4%.
In August 2026, Diablo lost estimated Share of Search among saw blade brands worldwide, from 20.9% to 18.3%.
In August 2026, Freud lost estimated Share of Search among saw blade brands worldwide, from 14% to 12.2%.
Bosch’s estimated Share of Search among saw blade brands worldwide has gained ground for 3 months in a row, from 6.1% to 8.4% in August 2026.
Estimated monthly branded searches for Irwin worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
Where does Makita compete?
How is Makita measured?
Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- makita
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Is Makita your brand?
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