Makita vs Newborn:Which is more popular?
In September 2026, Makita had more branded searches than Newborn among caulking gun brands worldwide. Makita had about 1 million branded searches, while Newborn had 1,600. Makita made up 28.1% of all caulking gun brand searches we track, and Newborn accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about caulking gun brands, Newborn appeared in all five answers and Makita in none.
Who do people search for more?
Makita, about 628 searches for every 1 for Newborn
Who does AI mention more?
Newborn, mentioned in every answer we collected
Who does AI recommend more?
Newborn, the only one of the two named
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Top caulking gun brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Newborn appeared in all five answers. Makita did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Newborn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tajima3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hilti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Metabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about caulking gun brands
5 answers
Asked ChatGPT
“Which caulking gun brand should I buy?”
Asked ChatGPT
“What are the best caulking gun brands?”
Asked ChatGPT
“What's the best caulking gun brand for sealant work?”
Searched Google, AI Overview
“best caulking gun”
Searched Google, AI Overview
“caulking gun for silicone”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Makita or Newborn more popular in search?
This chart shows how often people search Google for Makita and Newborn by name. Each line represents a brand's share of searches for all eight caulking gun brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Makita, Newborn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | DeWalt | Tajima | Hilti | Metabo | Newborn | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51% | 32% | 15.3% | 0.92% | 0.51% | 0.15% | 0.04% | <0.01% |
| Nov 2025 | 49.1% | 31.4% | 18% | 0.73% | 0.49% | 0.22% | 0.04% | <0.01% |
| Dec 2025 | 51.9% | 27.4% | 19.1% | 0.94% | 0.51% | 0.19% | 0.04% | <0.01% |
| Jan 2026 | 51.5% | 27.6% | 18.9% | 1.1% | 0.62% | 0.19% | 0.04% | <0.01% |
| Feb 2026 | 51.8% | 27.3% | 19.1% | 0.94% | 0.63% | 0.19% | 0.07% | <0.01% |
| Mar 2026 | 48.8% | 30.9% | 17.9% | 1.1% | 1.1% | 0.22% | 0.04% | 0.01% |
| Apr 2026 | 51.3% | 27.5% | 18.9% | 1.1% | 0.93% | 0.23% | 0.05% | 0.01% |
| May 2026 | 51.1% | 27.7% | 18.8% | 1.1% | 0.92% | 0.23% | 0.05% | 0.01% |
| Jun 2026 | 51.3% | 27.9% | 18.9% | 0.93% | 0.76% | 0.23% | 0.04% | <0.01% |
| Jul 2026 | 56.1% | 24.9% | 16.9% | 1% | 0.83% | 0.2% | 0.06% | <0.01% |
| Aug 2026 | 51.2% | 27.8% | 18.8% | 1.1% | 0.76% | 0.23% | 0.07% | <0.01% |
| Sep 2026 | 51.1% | 28.1% | 18.8% | 0.93% | 0.76% | 0.23% | 0.04% | 0.01% |
How has the Makita and Newborn comparison changed over the last 12 months?
3 findings
- Makita was ahead of Newborn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among caulking gun brands worldwide moved from 32% to 28.1%, and its estimated monthly branded searches moved from 1.4M to 1M.
- Across the 12 months ending September 2026, Newborn’s share of searches among caulking gun brands worldwide held steady at 0.04%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for caulking gun brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Makita’s and Newborn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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