Brandwave

How popular isNewborn?

In September 2026, people searched for Newborn by name about 1,600 times worldwide, about the same as the previous year. These searches made up 0.04% of all global caulking gun brand searches, placing Newborn seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about caulking gun brands, Newborn appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Newborn is the seventh most searched of 8 competitors and the most recommended in AI answers.

  1. MilwaukeeShare of searches 51.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. MakitaShare of searches 28.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DeWaltShare of searches 18.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. TajimaShare of searches 0.93%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. NewbornShare of searches 0.04%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top caulking gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Newborn appeared in all five answers. Newborn is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Newborn1st
  2. Tajima2nd
  3. Milwaukee3rd
  4. Makita–
  5. DeWalt–
  6. Hilti–
  7. Metabo–
  8. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Newborn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tajima3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hilti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Metabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about caulking gun brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which caulking gun brands compete with Newborn?

Newborn against caulking gun brands worldwide, by month

Share of searches by month for Milwaukee, Makita, DeWalt, Newborn. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltTajimaHiltiMetaboNewbornBosch
Oct 202551%32%15.3%0.92%0.51%0.15%0.04%<0.01%
Nov 202549.1%31.4%18%0.73%0.49%0.22%0.04%<0.01%
Dec 202551.9%27.4%19.1%0.94%0.51%0.19%0.04%<0.01%
Jan 202651.5%27.6%18.9%1.1%0.62%0.19%0.04%<0.01%
Feb 202651.8%27.3%19.1%0.94%0.63%0.19%0.07%<0.01%
Mar 202648.8%30.9%17.9%1.1%1.1%0.22%0.04%0.01%
Apr 202651.3%27.5%18.9%1.1%0.93%0.23%0.05%0.01%
May 202651.1%27.7%18.8%1.1%0.92%0.23%0.05%0.01%
Jun 202651.3%27.9%18.9%0.93%0.76%0.23%0.04%<0.01%
Jul 202656.1%24.9%16.9%1%0.83%0.2%0.06%<0.01%
Aug 202651.2%27.8%18.8%1.1%0.76%0.23%0.07%<0.01%
Sep 202651.1%28.1%18.8%0.93%0.76%0.23%0.04%0.01%

  1. 1.Milwaukee

    51.1%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Makita

    28.1%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.3 points.

  3. 3.DeWalt

    18.8%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Tajima

    0.93%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  5. 5.Hilti

    0.76%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Metabo

    0.23%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Newborn

    0.04%

    Held 7th. 1.6K estimated branded searches, -33.3% vs prior month. Share 0 points.

  8. 8.Bosch

    0.01%

    Held 8th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.

Compare popularity between Newborn and its closest rivals

Every comparison with Newborn

7 comparisons

How has branded search demand for Newborn changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Newborn worldwide held steady at 1.6K.
  • Across the 12 months ending September 2026, Newborn’s share of searches among caulking gun brands worldwide held steady at 0.04%.

How did search popularity change for caulking gun brands worldwide in September 2026?

6 changes

  1. Estimated monthly branded searches for Metabo worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  2. Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  3. Estimated monthly branded searches for Bosch worldwide rose 21.9% over 12 measured months, from 320 to 390 in September 2026.

  4. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  5. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  6. Estimated monthly branded searches for Tajima worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are Newborn’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Newborn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • newborn caulking gun

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How the Brand Demand Index is measured

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