Brandwave

How popular isNewborn in search?

In September 2026, people searched for Newborn by name about 1,600 times worldwide, about the same as the previous year. These searches made up 0.04% of all global caulking gun brand searches, placing Newborn seventh out of eight brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Milwaukee51.1%
  2. Makita28.1%
  3. DeWalt18.8%
  4. Tajima0.93%
  5. Hilti0.76%
  6. Metabo0.23%
  7. Newborn0.04%
  8. Bosch0.01%
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Which caulking gun brands compete with Newborn?

Newborn against caulking gun brands worldwide, by month

Share of searches by month for Milwaukee, Makita, DeWalt, Newborn. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltTajimaHiltiMetaboNewbornBosch
Oct 202551%32%15.3%0.92%0.51%0.15%0.04%<0.01%
Nov 202549.1%31.4%18%0.73%0.49%0.22%0.04%<0.01%
Dec 202551.9%27.4%19.1%0.94%0.51%0.19%0.04%<0.01%
Jan 202651.5%27.6%18.9%1.1%0.62%0.19%0.04%<0.01%
Feb 202651.8%27.3%19.1%0.94%0.63%0.19%0.07%<0.01%
Mar 202648.8%30.9%17.9%1.1%1.1%0.22%0.04%0.01%
Apr 202651.3%27.5%18.9%1.1%0.93%0.23%0.05%0.01%
May 202651.1%27.7%18.8%1.1%0.92%0.23%0.05%0.01%
Jun 202651.3%27.9%18.9%0.93%0.76%0.23%0.04%<0.01%
Jul 202656.1%24.9%16.9%1%0.83%0.2%0.06%<0.01%
Aug 202651.2%27.8%18.8%1.1%0.76%0.23%0.07%<0.01%
Sep 202651.1%28.1%18.8%0.93%0.76%0.23%0.04%0.01%

  1. 1.Milwaukee

    51.1%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Makita

    28.1%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.3 points.

  3. 3.DeWalt

    18.8%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Tajima

    0.93%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  5. 5.Hilti

    0.76%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Metabo

    0.23%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Newborn

    0.04%

    Held 7th. 1.6K estimated branded searches, -33.3% vs prior month. Share 0 points.

  8. 8.Bosch

    0.01%

    Held 8th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.

Compare search popularity between Newborn and its closest rivals

Every comparison with Newborn

7 comparisons

How has branded search demand for Newborn changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Newborn worldwide held steady at 1.6K.
  • Across the 12 months ending September 2026, Newborn’s share of searches among caulking gun brands worldwide held steady at 0.04%.

How did search popularity change for caulking gun brands worldwide in September 2026?

6 changes

  1. Estimated monthly branded searches for Metabo worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  2. Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  3. Estimated monthly branded searches for Bosch worldwide rose 21.9% over 12 measured months, from 320 to 390 in September 2026.

  4. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  5. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  6. Estimated monthly branded searches for Tajima worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are Newborn’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Newborn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • newborn caulking gun

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How the Brand Demand Index is measured

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