Brandwave

Makita vs Wacker Neuson:Which is more popular?

In September 2026, Makita had more branded searches than Wacker Neuson among plate compactor brands worldwide. Makita had about 944,000 branded searches, while Wacker Neuson had 74,000. Makita made up 23.8% of all plate compactor brand searches we track, and Wacker Neuson accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about plate compactor brands, Wacker Neuson appeared in four of the five answers and Makita in none.

Among plate compactor brands worldwide in September 2026

Who do people search for more?

Makita, about 13 searches for every 1 for Wacker Neuson

Makita 944K searchesWacker Neuson 74K searches

Who does AI mention more?

Wacker Neuson, mentioned in 4 of 5 answers, Makita in 0

Wacker Neuson in 4 of 5Makita in 0 of 5

Who does AI recommend more?

Wacker Neuson, the only one of the two named

Wacker Neuson first in 3Makita never named

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Top plate compactor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wacker Neuson was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wacker Neuson1st
  2. Multiquip / Mikasa2nd
  3. BOMAG3rd
  4. Husqvarna4th
  5. Milwaukee–
  6. Makita–
  7. Honda Power Equipment–
  8. Bobcat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wacker Neuson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BOMAG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Multiquip / Mikasa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda Power Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plate compactor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Makita or Wacker Neuson more popular in search?

This chart shows how often people search Google for Makita and Wacker Neuson by name. Each line represents a brand's share of searches for all eight plate compactor brands we track, month by month, from English-language searches worldwide.

Makita and Wacker Neuson among plate compactor brands worldwide, by month

Share of searches by month for Makita, Wacker Neuson. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeHusqvarnaMakitaHonda Power EquipmentWacker NeusonBOMAGBobcatMultiquip / Mikasa
Oct 202544.9%24.4%26.6%1.5%1.8%0.54%0.24%<0.01%
Nov 202547.2%21.1%28.2%1.2%1.6%0.47%0.25%<0.01%
Dec 202551.3%18.8%25.4%1%2.5%0.51%0.41%<0.01%
Jan 202646.5%25.4%23.4%1.4%2.3%0.56%0.46%<0.01%
Feb 202646.7%25.5%23.3%1.8%1.9%0.57%0.31%<0.01%
Mar 202641.5%27.6%24.9%3%2.1%0.61%0.27%<0.01%
Apr 202640.5%33.2%20.4%3.5%1.6%0.49%0.27%<0.01%
May 202640.4%33.2%20.6%3.4%1.6%0.49%0.27%<0.01%
Jun 202643.4%28.9%22.1%3%1.8%0.53%0.23%<0.01%
Jul 202648.1%26.3%20.1%2.7%1.9%0.58%0.26%<0.01%
Aug 202646.1%25.2%23.5%2.6%1.9%0.56%0.25%<0.01%
Sep 202646.2%25.2%23.8%2.1%1.9%0.56%0.25%<0.01%

How has the Makita and Wacker Neuson comparison changed over the last 12 months?

3 findings
  • Makita was ahead of Wacker Neuson in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Makita’s share of searches among plate compactor brands worldwide moved from 26.6% to 23.8%, and its estimated monthly branded searches moved from 1.3M to 944K.
  • Across the 12 months ending September 2026, Wacker Neuson’s share of searches among plate compactor brands worldwide moved from 1.8% to 1.9%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for plate compactor brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Makita worldwide fell 29% over 12 measured months, from 1.3M to 944K in September 2026.

  2. Estimated monthly branded searches for Wacker Neuson worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Makita’s and Wacker Neuson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

3 branded search terms

  • makita
  • makita battery
  • makita drill

Wacker Neuson

1 branded search term

  • wacker neuson

How the Brand Demand Index is measured

Other head-to-heads among plate compactor brands

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