Brandwave

How popular isMakita in search?

In August 2026, there were an estimated 823K branded searches for Makita worldwide which is down 32.5% over the last 11 months. Makita holds 33.5% estimated Share of Search among tyre inflators worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Makita33.5%
  2. Slime33.5%
  3. Ryobi22.4%
  4. Einhell10%
  5. AstroAI0.4%
  6. VIAIR0.22%
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Which tyre inflators compete with Makita?

Makita against tyre inflators worldwide, by month

Share of Search by month for Makita, Slime, Ryobi, Einhell. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaSlimeRyobiEinhellAstroAIVIAIR
Oct 202544.2%24.4%19.9%10.9%0.44%0.24%
Nov 202540.2%27.1%22.2%9.9%0.4%0.27%
Dec 202537.9%31.2%20.8%9.3%0.56%0.31%
Jan 202633.4%33.4%22.3%10%0.6%0.27%
Feb 202637.2%30.4%20.3%11.1%0.67%0.24%
Mar 202635.5%29.2%23.9%10.7%0.53%0.23%
Apr 202630.4%30.4%24.8%13.6%0.55%0.24%
May 202630.4%30.4%24.9%13.6%0.55%0.2%
Jun 202631.2%31.2%25.5%11.4%0.46%0.2%
Jul 202629.2%35.7%23.8%10.7%0.43%0.23%
Aug 202633.5%33.5%22.4%10%0.4%0.22%
Sep 2026——————

  1. 1.Makita

    33.5%

    Moved from 2nd to 1st. 823K estimated branded searches, +22.3% vs prior month. Share +4.3 points.

  2. 2.Slime

    33.5%

    Moved from 1st to 2nd. 823K estimated branded searches, 0% vs prior month. Share -2.2 points.

  3. 3.Ryobi

    22.4%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.Einhell

    10%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.AstroAI

    0.4%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.VIAIR

    0.22%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Makita and its closest rivals

How has branded search demand for Makita changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Makita worldwide fell from 1.2M to 823K.
  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among tyre inflators worldwide decreased from 44.2% to 33.5%.
  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among tyre inflators worldwide peaked at 44.2% in October 2025 and was lowest at 29.2% in July 2026.

How did search popularity change for tyre inflators worldwide in August 2026?

  1. In August 2026, Makita overtook Slime to take the highest estimated Share of Search among tyre inflators worldwide, at 33.5%.

  2. In August 2026, Slime lost estimated Share of Search among tyre inflators worldwide, from 35.7% to 33.5%.

  3. In August 2026, Ryobi lost estimated Share of Search among tyre inflators worldwide, from 23.8% to 22.4%.

  4. In August 2026, Einhell lost estimated Share of Search among tyre inflators worldwide, from 10.7% to 10%.

  5. Estimated monthly branded searches for AstroAI worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

  6. Estimated monthly branded searches for VIAIR worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

Where does Makita compete?

Makita is ranked in 24 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden machinery brands3rd of 67.6%Show ranking
Cordless drill brands2nd of 520.2%Show ranking
Power tool brands2nd of 520.2%Show ranking
Circular saw brands2nd of 522%Show ranking
Hedge trimmer brands2nd of 523.3%Show ranking
Leaf blowers2nd of 623.7%Show ranking
Tool storage brands2nd of 524.2%Show ranking
Toolbox brands2nd of 524.2%Show ranking
Chainsaw brands2nd of 524.7%Show ranking
Garden tool brands2nd of 528.5%Show ranking
Garden shredders1st of 632.2%Show ranking
Saw blade brands1st of 633.5%Show ranking
Tyre inflators1st of 633.5%Shown above
Sander brands1st of 533.5%Show ranking
Bench grinders1st of 636.4%Show ranking
Power planers1st of 636.4%Show ranking
Heat gun brands1st of 638.7%Show ranking
Industrial vacuums2nd of 638.7%Show ranking
Air compressor brands1st of 539.9%Show ranking
Grinding disc brands1st of 643.6%Show ranking
Routers brands1st of 544%Show ranking
Table saws1st of 646.9%Show ranking
Mitre saws1st of 647.9%Show ranking
Pneumatic tools1st of 654.2%Show ranking

How is Makita measured?

Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • makita

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How the Brand Demand Index is measured

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