Bosch Professional vs Makita:Which is more popular?

Name: Bosch Professional vs Makita: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Makita had more branded searches than Bosch Professional among SDS drill brands worldwide. Makita had about 1 million branded searches, while Bosch Professional had 135,000. Makita made up 27.4% of all SDS drill brand searches we track, and Bosch Professional accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about SDS drill brands, Bosch Professional and Makita each appeared in three of the five answers. Bosch Professional was mentioned before Makita in every answer that named either.

Among SDS drill brands worldwide in September 2026

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Top SDS drill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch Professional and Makita were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch Professional was listed before Makita in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
DeWalt	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Milwaukee	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Makita	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Bosch Professional	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Hilti	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5

DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Milwaukee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch Professional3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hilti2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SDS drill brands

5 answers

Asked ChatGPT
“Which SDS drill brand should I buy?”
1. 1Bosch Professional
2. 2Makita
3. 3DeWalt
4. 4Milwaukee
Asked ChatGPT
“What are the best SDS drill brands?”
1. 1Hilti
2. 2Bosch Professional
3. 3Milwaukee
4. 4DeWalt
5. 5Makita
Asked ChatGPT
“What's the best SDS drill brand for masonry drilling?”
1. 1Hilti
2. 2Bosch Professional
3. 3DeWalt
4. 4Makita
Searched Google, AI Overview
“best sds drill”
1. 1Milwaukee
2. 2DeWalt
Searched Google, AI Overview
“sds drill comparison”
1. 1Milwaukee
2. 2DeWalt

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bosch Professional or Makita more popular in search?

This chart shows how often people search Google for Bosch Professional and Makita by name. Each line represents a brand's share of searches for all five SDS drill brands we track, month by month, from English-language searches worldwide.

Bosch Professional and Makita among SDS drill brands worldwide, by month

Month	Milwaukee	Makita	DeWalt	Bosch Professional	Hilti
Oct 2025	49.7%	31.2%	14.9%	3.7%	0.49%
Nov 2025	47.5%	30.3%	17.4%	4.3%	0.47%
Dec 2025	50.5%	26.7%	18.6%	3.7%	0.5%
Jan 2026	49.8%	26.8%	18.3%	4.5%	0.6%
Feb 2026	50.5%	26.6%	18.6%	3.7%	0.61%
Mar 2026	47.3%	30%	17.4%	4.3%	1%
Apr 2026	49.7%	26.7%	18.3%	4.5%	0.9%
May 2026	49.5%	26.9%	18.2%	4.5%	0.9%
Jun 2026	50%	27.2%	18.4%	3.7%	0.74%
Jul 2026	55%	24.4%	16.5%	3.3%	0.81%
Aug 2026	50%	27.2%	18.4%	3.7%	0.74%
Sep 2026	49.9%	27.4%	18.3%	3.7%	0.74%

How has the Bosch Professional and Makita comparison changed over the last 12 months?

3 findings

Makita was ahead of Bosch Professional in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Bosch Professional’s share of searches among SDS drill brands worldwide held steady at 3.7%, and its estimated monthly branded searches moved from 165K to 135K.
Across the 12 months ending September 2026, Makita’s share of searches among SDS drill brands worldwide moved from 31.2% to 27.4%, and its estimated monthly branded searches moved from 1.4M to 1M.

How did search popularity change for SDS drill brands worldwide in September 2026?

2 changes

Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.
Estimated monthly branded searches for Bosch Professional worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Bosch Professional’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.