Bosch Professional vs Milwaukee:Which is searched more?
In September 2026, Milwaukee had more branded searches than Bosch Professional among SDS drill brands worldwide. Milwaukee had about 1.8 million branded searches, while Bosch Professional had 135,000. Milwaukee made up 49.9% of all SDS drill brand searches we track, and Bosch Professional accounted for 3.7%. These are worldwide searches for English-language branded terms.
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Is Bosch Professional or Milwaukee more popular in search?
Compare the sds drill brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Milwaukee, Bosch Professional. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | DeWalt | Bosch Professional | Hilti |
|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 31.2% | 14.9% | 3.7% | 0.49% |
| Nov 2025 | 47.5% | 30.3% | 17.4% | 4.3% | 0.47% |
| Dec 2025 | 50.5% | 26.7% | 18.6% | 3.7% | 0.5% |
| Jan 2026 | 49.8% | 26.8% | 18.3% | 4.5% | 0.6% |
| Feb 2026 | 50.5% | 26.6% | 18.6% | 3.7% | 0.61% |
| Mar 2026 | 47.3% | 30% | 17.4% | 4.3% | 1% |
| Apr 2026 | 49.7% | 26.7% | 18.3% | 4.5% | 0.9% |
| May 2026 | 49.5% | 26.9% | 18.2% | 4.5% | 0.9% |
| Jun 2026 | 50% | 27.2% | 18.4% | 3.7% | 0.74% |
| Jul 2026 | 55% | 24.4% | 16.5% | 3.3% | 0.81% |
| Aug 2026 | 50% | 27.2% | 18.4% | 3.7% | 0.74% |
| Sep 2026 | 49.9% | 27.4% | 18.3% | 3.7% | 0.74% |
How has the Bosch Professional and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Bosch Professional in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch Professional’s share of searches among SDS drill brands worldwide held steady at 3.7%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among SDS drill brands worldwide moved from 49.7% to 49.9%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for SDS drill brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
Estimated monthly branded searches for Bosch Professional worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bosch Professional’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch Professional
1 branded search term
- bosch professional
Milwaukee
1 branded search term
- milwaukee
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