Brandwave

How popular isMakita in search?

In August 2026, there were an estimated 823K branded searches for Makita worldwide which is down 32.5% over the last 11 months. Makita holds 54.2% estimated Share of Search among pneumatic tools worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Makita54.2%
  2. DeWalt44.3%
  3. Chicago Pneumatic0.8%
  4. Campbell Hausfeld0.36%
  5. Ingersoll Rand0.36%
  6. Atlas Copco0.01%
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Which pneumatic tools compete with Makita?

Makita against pneumatic tools worldwide, by month

Share of Search by month for Makita, DeWalt. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltChicago PneumaticCampbell HausfeldIngersoll RandAtlas Copco
Oct 202563.5%35%0.77%0.34%0.34%<0.01%
Nov 202558.9%39.8%0.71%0.26%0.32%<0.01%
Dec 202554.2%44.6%0.66%0.29%0.29%<0.01%
Jan 202654%44.2%0.97%0.35%0.43%<0.01%
Feb 202654.1%44.2%0.97%0.35%0.35%0.01%
Mar 202658.8%39.6%0.87%0.39%0.39%0.01%
Apr 202654%44.2%0.97%0.43%0.35%0.01%
May 202654.2%44.3%0.8%0.36%0.36%0.01%
Jun 202654.1%44.2%0.97%0.35%0.35%0.01%
Jul 202654%44.1%0.97%0.43%0.43%0.02%
Aug 202654.2%44.3%0.8%0.36%0.36%0.01%
Sep 2026——————

  1. 1.Makita

    54.2%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  2. 2.DeWalt

    44.3%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

  3. 3.Chicago Pneumatic

    0.8%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Campbell Hausfeld

    0.36%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Ingersoll Rand

    0.36%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Atlas Copco

    0.01%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Makita and its closest rivals

How has branded search demand for Makita changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Makita worldwide fell from 1.2M to 823K.
  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among pneumatic tools worldwide decreased from 63.5% to 54.2%.
  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among pneumatic tools worldwide peaked at 63.5% in October 2025 and was lowest at 54% in July 2026.

How did search popularity change for pneumatic tools worldwide in August 2026?

  1. Estimated monthly branded searches for Atlas Copco worldwide rose 23.5% over 11 measured months, from 170 to 210 in August 2026.

  2. Estimated monthly branded searches for Makita worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.

  3. Estimated monthly branded searches for Chicago Pneumatic worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Campbell Hausfeld worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

  5. Estimated monthly branded searches for Ingersoll Rand worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

Where does Makita compete?

Makita is ranked in 24 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden machinery brands3rd of 67.6%Show ranking
Cordless drill brands2nd of 520.2%Show ranking
Power tool brands2nd of 520.2%Show ranking
Circular saw brands2nd of 522%Show ranking
Hedge trimmer brands2nd of 523.3%Show ranking
Leaf blowers2nd of 623.7%Show ranking
Tool storage brands2nd of 524.2%Show ranking
Toolbox brands2nd of 524.2%Show ranking
Chainsaw brands2nd of 524.7%Show ranking
Garden tool brands2nd of 528.5%Show ranking
Garden shredders1st of 632.2%Show ranking
Saw blade brands1st of 633.5%Show ranking
Tyre inflators1st of 633.5%Show ranking
Sander brands1st of 533.5%Show ranking
Bench grinders1st of 636.4%Show ranking
Power planers1st of 636.4%Show ranking
Heat gun brands1st of 638.7%Show ranking
Industrial vacuums2nd of 638.7%Show ranking
Air compressor brands1st of 539.9%Show ranking
Grinding disc brands1st of 643.6%Show ranking
Routers brands1st of 544%Show ranking
Table saws1st of 646.9%Show ranking
Mitre saws1st of 647.9%Show ranking
Pneumatic tools1st of 654.2%Shown above

How is Makita measured?

Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • makita

Do you work for Makita? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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