Brandwave

Lincoln Industrial vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than Lincoln Industrial among cordless grease gun brands worldwide. Makita had about 5,720 branded searches, while Lincoln Industrial had 2,470. Makita made up 10.7% of all cordless grease gun brand searches we track, and Lincoln Industrial accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about cordless grease gun brands, Lincoln Industrial appeared in three of the five answers and Makita in two. Lincoln Industrial and Makita were each mentioned first in two of the four answers.

Among cordless grease gun brands worldwide in September 2026

Who do people search for more?

Makita, about 2 searches for every 1 for Lincoln Industrial

Makita 5.7K searchesLincoln Industrial 2.5K searches

Who does AI mention more?

Lincoln Industrial, mentioned in 3 of 5 answers, Makita in 2

Lincoln Industrial in 3 of 5Makita in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Lincoln Industrial first in 2Makita first in 2

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Top cordless grease gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lincoln Industrial was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lincoln Industrial and Makita were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Milwaukee2nd
  3. Lincoln Industrial3rd
  4. Makita4th
  5. Ryobi5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lincoln Industrial3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cordless grease gun brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Lincoln Industrial or Makita more popular in search?

This chart shows how often people search Google for Lincoln Industrial and Makita by name. Each line represents a brand's share of searches for all five cordless grease gun brands we track, month by month, from English-language searches worldwide.

Lincoln Industrial and Makita among cordless grease gun brands worldwide, by month

Share of searches by month for Makita, Lincoln Industrial. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeDeWaltMakitaRyobiLincoln Industrial
Oct 202551.4%25.7%10.4%7%5.5%
Nov 202549.9%28.8%10.2%6.8%4.3%
Dec 202550.6%28.5%10.3%6.9%3.7%
Jan 202653.8%24.8%10.8%5.9%4.7%
Feb 202650.1%28.3%10.3%6.8%4.5%
Mar 202652.7%24.7%10.7%7.2%4.7%
Apr 202651.8%24.5%10.6%7.4%5.6%
May 202652.2%25.1%10.7%7.3%4.6%
Jun 202649%28.4%10%8.3%4.3%
Jul 202649.1%28.3%10%8.2%4.4%
Aug 202653.6%25.3%9%7.4%4.7%
Sep 202652.4%25.1%10.7%7.2%4.6%

Makita sells other things too, so only its searches that name this product count here, like “makita grease gun”.

How has the Lincoln Industrial and Makita comparison changed over the last 12 months?

3 findings

How did search popularity change for cordless grease gun brands worldwide in September 2026?

2 changes
  1. In September 2026, Makita gained share of searches among cordless grease gun brands worldwide, from 9% to 10.7%.

  2. Estimated monthly branded searches for Lincoln Industrial worldwide fell 33.4% over 12 measured months, from 3.7K to 2.5K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Lincoln Industrial’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lincoln Industrial

2 branded search terms

  • lincoln cordless grease gun
  • lincoln grease gun

Makita

2 branded search terms

  • makita cordless grease gun
  • makita grease gun

How the Brand Demand Index is measured

Other head-to-heads among cordless grease gun brands

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