Hilti vs Makita:Which is more popular?
In September 2026, Hilti had more branded searches than Makita among pavement breaker brands worldwide. Hilti had about 7,800 branded searches, while Makita had 4,000. Hilti made up 6.7% of all pavement breaker brand searches we track, and Makita accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about pavement breaker brands, Hilti appeared in four of the five answers and Makita in three. Makita was mentioned before Hilti in two out of three answers.
Who do people search for more?
Hilti, about 2 searches for every 1 for Makita
Who does AI mention more?
Hilti, mentioned in 4 of 5 answers, Makita in 3
Who does AI recommend more?
Makita, named ahead of Hilti in 2 of 3 answers
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Top pavement breaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hilti was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was listed before Hilti in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st- Makita2nd
- Hilti3rd
Chicago Pneumatic4th
Ingersoll Rand5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hilti4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Chicago Pneumatic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ingersoll Rand1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pavement breaker brands
5 answers
Asked ChatGPT
“Which pavement breaker brand should I buy?”
Asked ChatGPT
“What are the best pavement breaker brands?”
Asked ChatGPT
“What's the best pavement breaker brand for heavy demolition?”
Searched Google, AI Overview
“concrete breaker tool”
Searched Google, AI Overview
“heavy duty breaker”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hilti or Makita more popular in search?
This chart shows how often people search Google for Hilti and Makita by name. Each line represents a brand's share of searches for all five pavement breaker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hilti, Makita. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ingersoll Rand | Chicago Pneumatic | Hilti | Makita | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 77.9% | 12.7% | 5.9% | 3.4% | <0.01% |
| Nov 2025 | 78.1% | 12.8% | 5.9% | 3.2% | <0.01% |
| Dec 2025 | 78.3% | 12.8% | 5.8% | 3.1% | 0.01% |
| Jan 2026 | 78.1% | 12.8% | 5.9% | 3.2% | <0.01% |
| Feb 2026 | 78.7% | 12.9% | 5.2% | 3.2% | <0.01% |
| Mar 2026 | 77.6% | 12.7% | 5.8% | 3.9% | <0.01% |
| Apr 2026 | 77.8% | 12.7% | 5.8% | 3.6% | <0.01% |
| May 2026 | 79.3% | 10.6% | 6.8% | 3.2% | <0.01% |
| Jun 2026 | 77.5% | 12.7% | 6.7% | 3.2% | <0.01% |
| Jul 2026 | 80% | 10.7% | 6% | 3.3% | <0.01% |
| Aug 2026 | 79.1% | 10.6% | 6.8% | 3.5% | <0.01% |
| Sep 2026 | 77.3% | 12.6% | 6.7% | 3.4% | <0.01% |
How has the Hilti and Makita comparison changed over the last 12 months?
3 findings
- Hilti was ahead of Makita in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hilti’s share of searches among pavement breaker brands worldwide moved from 5.9% to 6.7%, and its estimated monthly branded searches moved from 6.8K to 7.8K.
- Across the 12 months ending September 2026, Makita’s share of searches among pavement breaker brands worldwide held steady at 3.4%, and its estimated monthly branded searches held steady at 4K.
How did search popularity change for pavement breaker brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Hilti worldwide rose 14.7% over 12 measured months, from 6.8K to 7.8K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Hilti’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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