Brandwave

Bosch vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than Bosch among pavement breaker brands worldwide. Makita had about 4,000 branded searches, while Bosch had 10. Makita made up 3.4% of all pavement breaker brand searches we track, and Bosch accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about pavement breaker brands, Bosch and Makita each appeared in three of the five answers. Bosch was mentioned before Makita in every answer.

Among pavement breaker brands worldwide in September 2026

Who do people search for more?

Makita, about 400 searches for every 1 for Bosch

Makita 4K searchesBosch 10 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Bosch in 3 of 5Makita in 3 of 5

Who does AI recommend more?

Bosch, named ahead of Makita in every answer

Bosch first in 3Makita never first

Follow Bosch vs Makita and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top pavement breaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch and Makita were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was listed before Makita in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Makita2nd
  3. Hilti3rd
  4. Chicago Pneumatic4th
  5. Ingersoll Rand5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hilti4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chicago Pneumatic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ingersoll Rand1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pavement breaker brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bosch or Makita more popular in search?

This chart shows how often people search Google for Bosch and Makita by name. Each line represents a brand's share of searches for all five pavement breaker brands we track, month by month, from English-language searches worldwide.

Bosch and Makita among pavement breaker brands worldwide, by month

Share of searches by month for Makita, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthIngersoll RandChicago PneumaticHiltiMakitaBosch
Oct 202577.9%12.7%5.9%3.4%<0.01%
Nov 202578.1%12.8%5.9%3.2%<0.01%
Dec 202578.3%12.8%5.8%3.1%0.01%
Jan 202678.1%12.8%5.9%3.2%<0.01%
Feb 202678.7%12.9%5.2%3.2%<0.01%
Mar 202677.6%12.7%5.8%3.9%<0.01%
Apr 202677.8%12.7%5.8%3.6%<0.01%
May 202679.3%10.6%6.8%3.2%<0.01%
Jun 202677.5%12.7%6.7%3.2%<0.01%
Jul 202680%10.7%6%3.3%<0.01%
Aug 202679.1%10.6%6.8%3.5%<0.01%
Sep 202677.3%12.6%6.7%3.4%<0.01%

How has the Bosch and Makita comparison changed over the last 12 months?

3 findings
  • Makita was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among pavement breaker brands worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, Makita’s share of searches among pavement breaker brands worldwide held steady at 3.4%, and its estimated monthly branded searches held steady at 4K.

How did search popularity change for pavement breaker brands worldwide in September 2026?

0 changes

Neither Bosch nor Makita moved beyond provider rounding among pavement breaker brands in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bosch’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch pavement breaker

Makita

2 branded search terms

  • makita breaker
  • makita demolition hammer

How the Brand Demand Index is measured

Other head-to-heads among pavement breaker brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.